Back to the future! The importance of history in services marketing

Research output: Contribution to journal › Editorial › peer-review

Original language	English
Pages (from-to)	1-2
Number of pages	2
Journal	Journal of Services Marketing
Volume	30
Issue number	1
DOIs	https://doi.org/10.1108/JSM-12-2015-0362
Publication status	Published - 8 Feb 2016
Externally published	Yes

Access to Document

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title = "Back to the future! The importance of history in services marketing",

author = "Rebekah Russell-Bennett and Steve Baron",

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