Banning the sale of bottled water: Choice editing in action

Joanna Henryks, Bethaney Turner

Research output: A Conference proceeding or a Chapter in BookConference contributionpeer-review

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The global bottled water industry is growing fast valued at just under USD 80 million and is estimated to grow 25% in the next few years (Datamonitor 2010). Bottled water is a challenge to sustainable consumption because it costs the environment in several ways. In terms of production, it takes 3 litres of water to make a 1 litre plastic bottle (Pacific Institute 2006) and the use of crude-oil derived PET plastic means that “each bottle carries an ecological footprint equivalent to filling it a quarter full with oil” (Cormier 2008, 415). From the waste perspective, many empty bottles end up in land fill adding to the product’s economic and environmental costs. Given the environmental costs of a product that is increasing in popularity, there are several social marketing approaches that could be taken to try and reduce this growth and alter consumption patterns.
Original languageEnglish
Title of host publication2012 International Social Marketing Conference (ISM) : Conference Proceedings : Delve Deeper
EditorsK Kubacki, S Rundle-Thiele
Place of PublicationBrisbane
PublisherGriffith University
Number of pages4
ISBN (Print)9781921760686
Publication statusPublished - 2012
Event2012 International Social Marketing Conference - Brisbane, Brisbane, Australia
Duration: 27 Jun 201229 Jun 2012


Conference2012 International Social Marketing Conference


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