Banning the sale of bottled water: Choice editing in action

Joanna Henryks, Bethaney Turner

    Research output: A Conference proceeding or a Chapter in BookConference contribution

    1 Downloads (Pure)

    Abstract

    The global bottled water industry is growing fast valued at just under USD 80 million and is estimated to grow 25% in the next few years (Datamonitor 2010). Bottled water is a challenge to sustainable consumption because it costs the environment in several ways. In terms of production, it takes 3 litres of water to make a 1 litre plastic bottle (Pacific Institute 2006) and the use of crude-oil derived PET plastic means that “each bottle carries an ecological footprint equivalent to filling it a quarter full with oil” (Cormier 2008, 415). From the waste perspective, many empty bottles end up in land fill adding to the product’s economic and environmental costs. Given the environmental costs of a product that is increasing in popularity, there are several social marketing approaches that could be taken to try and reduce this growth and alter consumption patterns.
    Original languageEnglish
    Title of host publication2012 International Social Marketing Conference (ISM) : Conference Proceedings : Delve Deeper
    EditorsK Kubacki, S Rundle-Thiele
    Place of PublicationBrisbane
    PublisherGriffith University
    Pages87-90
    Number of pages4
    ISBN (Print)9781921760686
    Publication statusPublished - 2012
    Event2012 International Social Marketing Conference - Brisbane, Brisbane, Australia
    Duration: 27 Jun 201229 Jun 2012

    Conference

    Conference2012 International Social Marketing Conference
    CountryAustralia
    CityBrisbane
    Period27/06/1229/06/12

    Fingerprint

    plastic
    ecological footprint
    water industry
    crude oil
    marketing
    fill
    water
    oil
    economics
    cost
    product
    environmental cost
    consumption pattern
    consumption
    land

    Cite this

    Henryks, J., & Turner, B. (2012). Banning the sale of bottled water: Choice editing in action. In K. Kubacki, & S. Rundle-Thiele (Eds.), 2012 International Social Marketing Conference (ISM) : Conference Proceedings : Delve Deeper (pp. 87-90). Brisbane: Griffith University.
    Henryks, Joanna ; Turner, Bethaney. / Banning the sale of bottled water: Choice editing in action. 2012 International Social Marketing Conference (ISM) : Conference Proceedings : Delve Deeper. editor / K Kubacki ; S Rundle-Thiele. Brisbane : Griffith University, 2012. pp. 87-90
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    abstract = "The global bottled water industry is growing fast valued at just under USD 80 million and is estimated to grow 25{\%} in the next few years (Datamonitor 2010). Bottled water is a challenge to sustainable consumption because it costs the environment in several ways. In terms of production, it takes 3 litres of water to make a 1 litre plastic bottle (Pacific Institute 2006) and the use of crude-oil derived PET plastic means that “each bottle carries an ecological footprint equivalent to filling it a quarter full with oil” (Cormier 2008, 415). From the waste perspective, many empty bottles end up in land fill adding to the product’s economic and environmental costs. Given the environmental costs of a product that is increasing in popularity, there are several social marketing approaches that could be taken to try and reduce this growth and alter consumption patterns.",
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    Henryks, J & Turner, B 2012, Banning the sale of bottled water: Choice editing in action. in K Kubacki & S Rundle-Thiele (eds), 2012 International Social Marketing Conference (ISM) : Conference Proceedings : Delve Deeper. Griffith University, Brisbane, pp. 87-90, 2012 International Social Marketing Conference, Brisbane, Australia, 27/06/12.

    Banning the sale of bottled water: Choice editing in action. / Henryks, Joanna; Turner, Bethaney.

    2012 International Social Marketing Conference (ISM) : Conference Proceedings : Delve Deeper. ed. / K Kubacki; S Rundle-Thiele. Brisbane : Griffith University, 2012. p. 87-90.

    Research output: A Conference proceeding or a Chapter in BookConference contribution

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    Henryks J, Turner B. Banning the sale of bottled water: Choice editing in action. In Kubacki K, Rundle-Thiele S, editors, 2012 International Social Marketing Conference (ISM) : Conference Proceedings : Delve Deeper. Brisbane: Griffith University. 2012. p. 87-90