Beyond the ‘usual suspects’

#ROCUR social media accounts and voice, controversy and trolling

Sonya SANDHAM, Glen FULLER

Research output: A Conference proceeding or a Chapter in BookConference contribution

Abstract

‘Rotation curation’ (#ROCUR) refers to the social media practice involving
participants from stakeholder publics ‘taking over’ a relevant established
account for a set period of time. Since @sweden appeared on Twitter in
December 2011, at least 70 #ROCUR accounts have been developed. These
accounts aim to provide an insider’s view of countries (such as @ireland,
@WeAreQatar and @WeAreAustralia), cities (such as @PeopleofLeeds and
@beingTokyo), cultures (such as @IndigenousX and @IndigenousXca) and
professions (such as @realscientists and @wespeechies). Guest curation
involves tweeting about what is important to the curator as well as engaging
others in conversation and being responsive, often for a period of a week.
Importantly, guest curators are free to talk as themselves rather than on behalf
of others. There have been occasions when the personal views of guest
curators of the @sweden account have caused controversy and resulted in
media coverage. Yet the offensive tweets did not repel followers; instead,
guest curators involved in the controversies attracted more followers to the
account and, in turn, the account holder’s anti-censorship approach was
celebrated. The tension that animates most of these controversies is that guest
curators speak as themselves but also speak for a country, city, culture or
profession. This is explored further to understand the practice of expressing
‘authentic voice’. We examine the reflexive commentary produced by guest
curators of various accounts and media reporting on controversies as a way of
critically engaging with the tension between authenticity and professionalism,
not only in the textual communications but also in the modes of engagement
in terms of trolls and ‘conversations’. By doing so, we aim to better
understand the perceived value of ‘authentic voice’ in a more complex way as
an interplay between persona and participatory conversations.
Original languageEnglish
Title of host publicationANZCA Conference
Subtitle of host publicationProceedings 2017
Place of PublicationAustralia
Pages1-16
Number of pages16
Publication statusPublished - 2018

Publication series

NameANZCA Conference
PublisherAustralian and New Zealand Communication Association
ISSN (Print)1448-4331

Fingerprint

social media
conversation
follower
Sweden
twitter
censorship
authenticity
Ireland
communications
coverage
stakeholder
Values

Cite this

SANDHAM, S., & FULLER, G. (2018). Beyond the ‘usual suspects’: #ROCUR social media accounts and voice, controversy and trolling. In ANZCA Conference : Proceedings 2017 (pp. 1-16). (ANZCA Conference). Australia.
SANDHAM, Sonya ; FULLER, Glen. / Beyond the ‘usual suspects’ : #ROCUR social media accounts and voice, controversy and trolling. ANZCA Conference : Proceedings 2017. Australia, 2018. pp. 1-16 (ANZCA Conference).
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abstract = "‘Rotation curation’ (#ROCUR) refers to the social media practice involvingparticipants from stakeholder publics ‘taking over’ a relevant establishedaccount for a set period of time. Since @sweden appeared on Twitter inDecember 2011, at least 70 #ROCUR accounts have been developed. Theseaccounts aim to provide an insider’s view of countries (such as @ireland,@WeAreQatar and @WeAreAustralia), cities (such as @PeopleofLeeds and@beingTokyo), cultures (such as @IndigenousX and @IndigenousXca) andprofessions (such as @realscientists and @wespeechies). Guest curationinvolves tweeting about what is important to the curator as well as engagingothers in conversation and being responsive, often for a period of a week.Importantly, guest curators are free to talk as themselves rather than on behalfof others. There have been occasions when the personal views of guestcurators of the @sweden account have caused controversy and resulted inmedia coverage. Yet the offensive tweets did not repel followers; instead,guest curators involved in the controversies attracted more followers to theaccount and, in turn, the account holder’s anti-censorship approach wascelebrated. The tension that animates most of these controversies is that guestcurators speak as themselves but also speak for a country, city, culture orprofession. This is explored further to understand the practice of expressing‘authentic voice’. We examine the reflexive commentary produced by guestcurators of various accounts and media reporting on controversies as a way ofcritically engaging with the tension between authenticity and professionalism,not only in the textual communications but also in the modes of engagementin terms of trolls and ‘conversations’. By doing so, we aim to betterunderstand the perceived value of ‘authentic voice’ in a more complex way asan interplay between persona and participatory conversations.",
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SANDHAM, S & FULLER, G 2018, Beyond the ‘usual suspects’: #ROCUR social media accounts and voice, controversy and trolling. in ANZCA Conference : Proceedings 2017. ANZCA Conference, Australia, pp. 1-16.

Beyond the ‘usual suspects’ : #ROCUR social media accounts and voice, controversy and trolling. / SANDHAM, Sonya; FULLER, Glen.

ANZCA Conference : Proceedings 2017. Australia, 2018. p. 1-16 (ANZCA Conference).

Research output: A Conference proceeding or a Chapter in BookConference contribution

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SANDHAM S, FULLER G. Beyond the ‘usual suspects’: #ROCUR social media accounts and voice, controversy and trolling. In ANZCA Conference : Proceedings 2017. Australia. 2018. p. 1-16. (ANZCA Conference).