Biocommunicability and the politics of mental health

An analysis of responses to the ABC's "Mental As' media campaign

Research output: Contribution to journalArticle

9 Downloads (Pure)

Abstract

For the past 2 years during Mental Health Week in Australia, the ABC has dedicated a week of programming across all of its platforms to mental health issues. The ‘Mental As’ campaign has been widely praised for creating awareness and raising funds for mental health research, while also drawing some strong criticism. This article provides a thematic analysis of a selection of media and public responses to Mental As with particular attention to the following four themes: starting a national conversation; combating stigma; emphasising the political economy of mental health; and resisting restitution narratives. The analysis draws upon the concept of ‘biocommunicability’ to explore the links between people’s responses to the campaign and their uptake or resistance of the subject positions it invited them to adopt. The article seeks to offer some insight into the ways in which media and communication practices can figure in the biopolitics of mental health.
Original languageEnglish
Pages (from-to)176-193
Number of pages18
JournalCommunication Research and Practice
Volume3
Issue number2
DOIs
Publication statusPublished - 2017

Fingerprint

campaign
mental health
politics
political economy
conversation
criticism
programming
narrative
communication

Cite this

@article{b8794811bc004eb386ef5ecd18fa96ca,
title = "Biocommunicability and the politics of mental health: An analysis of responses to the ABC's {"}Mental As' media campaign",
abstract = "For the past 2 years during Mental Health Week in Australia, the ABC has dedicated a week of programming across all of its platforms to mental health issues. The ‘Mental As’ campaign has been widely praised for creating awareness and raising funds for mental health research, while also drawing some strong criticism. This article provides a thematic analysis of a selection of media and public responses to Mental As with particular attention to the following four themes: starting a national conversation; combating stigma; emphasising the political economy of mental health; and resisting restitution narratives. The analysis draws upon the concept of ‘biocommunicability’ to explore the links between people’s responses to the campaign and their uptake or resistance of the subject positions it invited them to adopt. The article seeks to offer some insight into the ways in which media and communication practices can figure in the biopolitics of mental health.",
keywords = "Biocommunicability, media, media criticism, mental health, mental illness",
author = "Kate HOLLAND",
year = "2017",
doi = "10.1080/22041451.2016.1228977",
language = "English",
volume = "3",
pages = "176--193",
journal = "Communication Research and Practice",
issn = "2204-1451",
publisher = "Brunner-Routledge",
number = "2",

}

TY - JOUR

T1 - Biocommunicability and the politics of mental health

T2 - An analysis of responses to the ABC's "Mental As' media campaign

AU - HOLLAND, Kate

PY - 2017

Y1 - 2017

N2 - For the past 2 years during Mental Health Week in Australia, the ABC has dedicated a week of programming across all of its platforms to mental health issues. The ‘Mental As’ campaign has been widely praised for creating awareness and raising funds for mental health research, while also drawing some strong criticism. This article provides a thematic analysis of a selection of media and public responses to Mental As with particular attention to the following four themes: starting a national conversation; combating stigma; emphasising the political economy of mental health; and resisting restitution narratives. The analysis draws upon the concept of ‘biocommunicability’ to explore the links between people’s responses to the campaign and their uptake or resistance of the subject positions it invited them to adopt. The article seeks to offer some insight into the ways in which media and communication practices can figure in the biopolitics of mental health.

AB - For the past 2 years during Mental Health Week in Australia, the ABC has dedicated a week of programming across all of its platforms to mental health issues. The ‘Mental As’ campaign has been widely praised for creating awareness and raising funds for mental health research, while also drawing some strong criticism. This article provides a thematic analysis of a selection of media and public responses to Mental As with particular attention to the following four themes: starting a national conversation; combating stigma; emphasising the political economy of mental health; and resisting restitution narratives. The analysis draws upon the concept of ‘biocommunicability’ to explore the links between people’s responses to the campaign and their uptake or resistance of the subject positions it invited them to adopt. The article seeks to offer some insight into the ways in which media and communication practices can figure in the biopolitics of mental health.

KW - Biocommunicability

KW - media

KW - media criticism

KW - mental health

KW - mental illness

U2 - 10.1080/22041451.2016.1228977

DO - 10.1080/22041451.2016.1228977

M3 - Article

VL - 3

SP - 176

EP - 193

JO - Communication Research and Practice

JF - Communication Research and Practice

SN - 2204-1451

IS - 2

ER -