Brand Analysis

Richard Buddle

    Research output: A Conference proceeding or a Chapter in BookConference contribution

    Original languageEnglish
    Title of host publicationDemystifying and demythologizing the brand: a componential analysis of the world's most valuable, yet confusing business asset
    EditorsC Taylor, D Lee, R King, C Yoo
    Place of PublicationUSA
    PublisherAmerican Academy of Advertising
    Pages1-29
    Number of pages29
    Publication statusPublished - 2007
    EventAmerican Academy of Advertising, Asia-Pacific Conference - Seoul, Korea, Democratic People's Republic of
    Duration: 31 May 20072 Jun 2007

    Publication series

    NameProceedings of the American Academy of Advertising
    PublisherAmerican Academy of Advertising
    ISSN (Print)0083-5404

    Conference

    ConferenceAmerican Academy of Advertising, Asia-Pacific Conference
    CountryKorea, Democratic People's Republic of
    CitySeoul
    Period31/05/072/06/07

    Cite this

    Buddle, R. (2007). Brand Analysis. In C. Taylor, D. Lee, R. King, & C. Yoo (Eds.), Demystifying and demythologizing the brand: a componential analysis of the world's most valuable, yet confusing business asset (pp. 1-29). (Proceedings of the American Academy of Advertising). USA: American Academy of Advertising.
    Buddle, Richard. / Brand Analysis. Demystifying and demythologizing the brand: a componential analysis of the world's most valuable, yet confusing business asset. editor / C Taylor ; D Lee ; R King ; C Yoo. USA : American Academy of Advertising, 2007. pp. 1-29 (Proceedings of the American Academy of Advertising).
    @inproceedings{0f9dc8247be74afb8c3a3ca677058ea3,
    title = "Brand Analysis",
    author = "Richard Buddle",
    year = "2007",
    language = "English",
    series = "Proceedings of the American Academy of Advertising",
    publisher = "American Academy of Advertising",
    pages = "1--29",
    editor = "C Taylor and D Lee and R King and C Yoo",
    booktitle = "Demystifying and demythologizing the brand: a componential analysis of the world's most valuable, yet confusing business asset",

    }

    Buddle, R 2007, Brand Analysis. in C Taylor, D Lee, R King & C Yoo (eds), Demystifying and demythologizing the brand: a componential analysis of the world's most valuable, yet confusing business asset. Proceedings of the American Academy of Advertising, American Academy of Advertising, USA, pp. 1-29, American Academy of Advertising, Asia-Pacific Conference, Seoul, Korea, Democratic People's Republic of, 31/05/07.

    Brand Analysis. / Buddle, Richard.

    Demystifying and demythologizing the brand: a componential analysis of the world's most valuable, yet confusing business asset. ed. / C Taylor; D Lee; R King; C Yoo. USA : American Academy of Advertising, 2007. p. 1-29 (Proceedings of the American Academy of Advertising).

    Research output: A Conference proceeding or a Chapter in BookConference contribution

    TY - GEN

    T1 - Brand Analysis

    AU - Buddle, Richard

    PY - 2007

    Y1 - 2007

    M3 - Conference contribution

    T3 - Proceedings of the American Academy of Advertising

    SP - 1

    EP - 29

    BT - Demystifying and demythologizing the brand: a componential analysis of the world's most valuable, yet confusing business asset

    A2 - Taylor, C

    A2 - Lee, D

    A2 - King, R

    A2 - Yoo, C

    PB - American Academy of Advertising

    CY - USA

    ER -

    Buddle R. Brand Analysis. In Taylor C, Lee D, King R, Yoo C, editors, Demystifying and demythologizing the brand: a componential analysis of the world's most valuable, yet confusing business asset. USA: American Academy of Advertising. 2007. p. 1-29. (Proceedings of the American Academy of Advertising).