Brand Analysis

Richard Buddle

Brand Analysis

Richard Buddle

Research output: A Conference proceeding or a Chapter in Book › Conference contribution › peer-review

Original language	English
Title of host publication	Demystifying and demythologizing the brand: a componential analysis of the world's most valuable, yet confusing business asset
Editors	C Taylor, D Lee, R King, C Yoo
Place of Publication	USA
Publisher	American Academy of Advertising
Pages	1-29
Number of pages	29
Publication status	Published - 2007
Event	American Academy of Advertising, Asia-Pacific Conference - Seoul, Korea, Democratic People's Republic of Duration: 31 May 2007 → 2 Jun 2007

Publication series

Name	Proceedings of the American Academy of Advertising
Publisher	American Academy of Advertising
ISSN (Print)	0083-5404

Conference

Conference	American Academy of Advertising, Asia-Pacific Conference
Country/Territory	Korea, Democratic People's Republic of
City	Seoul
Period	31/05/07 → 2/06/07

Cite this

@inproceedings{0f9dc8247be74afb8c3a3ca677058ea3,

title = "Brand Analysis",

author = "Richard Buddle",

year = "2007",

language = "English",

series = "Proceedings of the American Academy of Advertising",

publisher = "American Academy of Advertising",

pages = "1--29",

editor = "C Taylor and D Lee and R King and C Yoo",

booktitle = "Demystifying and demythologizing the brand: a componential analysis of the world's most valuable, yet confusing business asset",

note = "American Academy of Advertising, Asia-Pacific Conference ; Conference date: 31-05-2007 Through 02-06-2007",

}

Buddle, R 2007, Brand Analysis. in C Taylor, D Lee, R King & C Yoo (eds), Demystifying and demythologizing the brand: a componential analysis of the world's most valuable, yet confusing business asset. Proceedings of the American Academy of Advertising, American Academy of Advertising, USA, pp. 1-29, American Academy of Advertising, Asia-Pacific Conference, Seoul, Korea, Democratic People's Republic of, 31/05/07.

Brand Analysis. / Buddle, Richard.
Demystifying and demythologizing the brand: a componential analysis of the world's most valuable, yet confusing business asset. ed. / C Taylor; D Lee; R King; C Yoo. USA: American Academy of Advertising, 2007. p. 1-29 (Proceedings of the American Academy of Advertising).

Research output: A Conference proceeding or a Chapter in Book › Conference contribution › peer-review

TY - GEN

T1 - Brand Analysis

AU - Buddle, Richard

PY - 2007

Y1 - 2007

M3 - Conference contribution

T3 - Proceedings of the American Academy of Advertising

SP - 1

EP - 29

BT - Demystifying and demythologizing the brand: a componential analysis of the world's most valuable, yet confusing business asset

A2 - Taylor, C

A2 - Lee, D

A2 - King, R

A2 - Yoo, C

PB - American Academy of Advertising

CY - USA

T2 - American Academy of Advertising, Asia-Pacific Conference

Y2 - 31 May 2007 through 2 June 2007

ER -