Brand Analysis

Richard Buddle

    Research output: A Conference proceeding or a Chapter in BookConference contribution

    Original languageEnglish
    Title of host publicationDemystifying and demythologizing the brand: a componential analysis of the world's most valuable, yet confusing business asset
    EditorsC Taylor, D Lee, R King, C Yoo
    Place of PublicationUSA
    PublisherAmerican Academy of Advertising
    Pages1-29
    Number of pages29
    Publication statusPublished - 2007
    EventAmerican Academy of Advertising, Asia-Pacific Conference - Seoul, Korea, Democratic People's Republic of
    Duration: 31 May 20072 Jun 2007

    Publication series

    NameProceedings of the American Academy of Advertising
    PublisherAmerican Academy of Advertising
    ISSN (Print)0083-5404

    Conference

    ConferenceAmerican Academy of Advertising, Asia-Pacific Conference
    CountryKorea, Democratic People's Republic of
    CitySeoul
    Period31/05/072/06/07

    Cite this

    Buddle, R. (2007). Brand Analysis. In C. Taylor, D. Lee, R. King, & C. Yoo (Eds.), Demystifying and demythologizing the brand: a componential analysis of the world's most valuable, yet confusing business asset (pp. 1-29). (Proceedings of the American Academy of Advertising). American Academy of Advertising.