Brand Analysis

Richard Buddle

    Research output: A Conference proceeding or a Chapter in BookConference contributionpeer-review

    Original languageEnglish
    Title of host publicationDemystifying and demythologizing the brand: a componential analysis of the world's most valuable, yet confusing business asset
    EditorsC Taylor, D Lee, R King, C Yoo
    Place of PublicationUSA
    PublisherAmerican Academy of Advertising
    Number of pages29
    Publication statusPublished - 2007
    EventAmerican Academy of Advertising, Asia-Pacific Conference - Seoul, Korea, Democratic People's Republic of
    Duration: 31 May 20072 Jun 2007

    Publication series

    NameProceedings of the American Academy of Advertising
    PublisherAmerican Academy of Advertising
    ISSN (Print)0083-5404


    ConferenceAmerican Academy of Advertising, Asia-Pacific Conference
    Country/TerritoryKorea, Democratic People's Republic of

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