Branding And Corporate Social Responsibility Rankings - Doing Good Is Not Enough.

Stephen Chen, Petra Bouvain

Research output: A Conference proceeding or a Chapter in BookConference contribution

Abstract

Corporate social responsibility (CSR) has become one of the most pressing issues for corporations worldwide. This has been highlighted in the recent interest in corporate governance, triple bottom line reporting and social responsibility rankings. In this paper we have compared social responsibility rankings of companies with highly valued brands with rankings of companies with less valued brands. The results suggest that strong corporate brands have a positive spin-off effect on CSR rankings
Original languageEnglish
Title of host publicationANZMAC 2005 Conference Proceedings
EditorsDr Sharon Purchase
Place of PublicationPerth, WA
PublisherANZMAC
Pages10-16
Number of pages7
ISBN (Print)064645546X
Publication statusPublished - 2005
EventANZMAC 2005 Conference, Broadening the Boundaries - Fremantle, Australia
Duration: 5 Dec 20057 Dec 2005

Conference

ConferenceANZMAC 2005 Conference, Broadening the Boundaries
CountryAustralia
CityFremantle
Period5/12/057/12/05

Fingerprint

Corporate Social Responsibility
Branding
Ranking
Social responsibility
Pressing
Corporate brand
Corporate governance
Spin-off
Triple bottom line

Cite this

Chen, S., & Bouvain, P. (2005). Branding And Corporate Social Responsibility Rankings - Doing Good Is Not Enough. In D. S. Purchase (Ed.), ANZMAC 2005 Conference Proceedings (pp. 10-16). Perth, WA: ANZMAC.
Chen, Stephen ; Bouvain, Petra. / Branding And Corporate Social Responsibility Rankings - Doing Good Is Not Enough. ANZMAC 2005 Conference Proceedings. editor / Dr Sharon Purchase. Perth, WA : ANZMAC, 2005. pp. 10-16
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Chen, S & Bouvain, P 2005, Branding And Corporate Social Responsibility Rankings - Doing Good Is Not Enough. in DS Purchase (ed.), ANZMAC 2005 Conference Proceedings. ANZMAC, Perth, WA, pp. 10-16, ANZMAC 2005 Conference, Broadening the Boundaries, Fremantle, Australia, 5/12/05.

Branding And Corporate Social Responsibility Rankings - Doing Good Is Not Enough. / Chen, Stephen; Bouvain, Petra.

ANZMAC 2005 Conference Proceedings. ed. / Dr Sharon Purchase. Perth, WA : ANZMAC, 2005. p. 10-16.

Research output: A Conference proceeding or a Chapter in BookConference contribution

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AB - Corporate social responsibility (CSR) has become one of the most pressing issues for corporations worldwide. This has been highlighted in the recent interest in corporate governance, triple bottom line reporting and social responsibility rankings. In this paper we have compared social responsibility rankings of companies with highly valued brands with rankings of companies with less valued brands. The results suggest that strong corporate brands have a positive spin-off effect on CSR rankings

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Chen S, Bouvain P. Branding And Corporate Social Responsibility Rankings - Doing Good Is Not Enough. In Purchase DS, editor, ANZMAC 2005 Conference Proceedings. Perth, WA: ANZMAC. 2005. p. 10-16