Branding And Corporate Social Responsibility Rankings - Doing Good Is Not Enough.

Stephen Chen; Petra Bouvain

Branding And Corporate Social Responsibility Rankings - Doing Good Is Not Enough.

Stephen Chen
, Petra Bouvain

Research output: A Conference proceeding or a Chapter in Book › Conference contribution › peer-review

Abstract

Corporate social responsibility (CSR) has become one of the most pressing issues for corporations worldwide. This has been highlighted in the recent interest in corporate governance, triple bottom line reporting and social responsibility rankings. In this paper we have compared social responsibility rankings of companies with highly valued brands with rankings of companies with less valued brands. The results suggest that strong corporate brands have a positive spin-off effect on CSR rankings

Original language	English
Title of host publication	ANZMAC 2005 Conference Proceedings
Editors	Dr Sharon Purchase
Place of Publication	Perth, WA
Publisher	ANZMAC
Pages	10-16
Number of pages	7
ISBN (Print)	064645546X
Publication status	Published - 2005
Event	ANZMAC 2005 Conference, Broadening the Boundaries - Fremantle, Australia Duration: 5 Dec 2005 → 7 Dec 2005

Conference

Conference	ANZMAC 2005 Conference, Broadening the Boundaries
Country/Territory	Australia
City	Fremantle
Period	5/12/05 → 7/12/05

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 12 Responsible Consumption and Production

Access to Document

http://pandora.nla.gov.au/pan/25410/20060410-0000/smib.vuw.ac.nz_8081/WWW/ANZMAC2005/cd-site/pdfs/20-Corporate-Resp/20-Chen.pdf

Cite this

@inproceedings{1f0d11eed91a4f7d8b2de4fde041074b,

title = "Branding And Corporate Social Responsibility Rankings - Doing Good Is Not Enough.",

abstract = "Corporate social responsibility (CSR) has become one of the most pressing issues for corporations worldwide. This has been highlighted in the recent interest in corporate governance, triple bottom line reporting and social responsibility rankings. In this paper we have compared social responsibility rankings of companies with highly valued brands with rankings of companies with less valued brands. The results suggest that strong corporate brands have a positive spin-off effect on CSR rankings",

author = "Stephen Chen and Petra Bouvain",

year = "2005",

language = "English",

isbn = "064645546X",

pages = "10--16",

editor = "Purchase, \{Dr Sharon\}",

booktitle = "ANZMAC 2005 Conference Proceedings",

publisher = "ANZMAC",

note = "ANZMAC 2005 Conference, Broadening the Boundaries ; Conference date: 05-12-2005 Through 07-12-2005",

}

Chen, S & Bouvain, P 2005, Branding And Corporate Social Responsibility Rankings - Doing Good Is Not Enough. in DS Purchase (ed.), ANZMAC 2005 Conference Proceedings. ANZMAC, Perth, WA, pp. 10-16, ANZMAC 2005 Conference, Broadening the Boundaries, Fremantle, Australia, 5/12/05. <http://pandora.nla.gov.au/pan/25410/20060410-0000/smib.vuw.ac.nz_8081/WWW/ANZMAC2005/cd-site/pdfs/20-Corporate-Resp/20-Chen.pdf>

TY - GEN

T1 - Branding And Corporate Social Responsibility Rankings - Doing Good Is Not Enough.

AU - Chen, Stephen

AU - Bouvain, Petra

PY - 2005

Y1 - 2005

N2 - Corporate social responsibility (CSR) has become one of the most pressing issues for corporations worldwide. This has been highlighted in the recent interest in corporate governance, triple bottom line reporting and social responsibility rankings. In this paper we have compared social responsibility rankings of companies with highly valued brands with rankings of companies with less valued brands. The results suggest that strong corporate brands have a positive spin-off effect on CSR rankings

AB - Corporate social responsibility (CSR) has become one of the most pressing issues for corporations worldwide. This has been highlighted in the recent interest in corporate governance, triple bottom line reporting and social responsibility rankings. In this paper we have compared social responsibility rankings of companies with highly valued brands with rankings of companies with less valued brands. The results suggest that strong corporate brands have a positive spin-off effect on CSR rankings

M3 - Conference contribution

SN - 064645546X

SP - 10

EP - 16

BT - ANZMAC 2005 Conference Proceedings

A2 - Purchase, Dr Sharon

PB - ANZMAC

CY - Perth, WA

T2 - ANZMAC 2005 Conference, Broadening the Boundaries

Y2 - 5 December 2005 through 7 December 2005

ER -

Branding And Corporate Social Responsibility Rankings - Doing Good Is Not Enough.

Abstract

Conference

UN SDGs

Access to Document

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Cite this