Branding Food Culture: UNESCO Creative Cities of Gastronomy

David PEARSON, Thomas Pearson

    Research output: Contribution to journalArticle

    4 Citations (Scopus)

    Abstract

    ABSTRACT: Although branding is a well-established practice in consumer goods marketing its application to intangibles is a relatively new activity. This article analyzes the co-branding between the United Nations and urban centers that are successful in becoming UNESCO Creative Cities of Gastronomy. Cities with this status have the potential to generate benefits from enhanced brand image, with associated economic and social rewards. However, it requires ongoing investment to create awareness among potential tourists and investors and in the development of enhanced pride and coordination among city residents and businesses. Numerous cities are likely to join the existing five UNESCO Creative Cities of Gastronomy over coming years as a result of efforts from UNESCO to raise its profile, alongside individual cities prioritizing food tourism in their economic development plans and increasing global importance of food security as evidenced by it being the theme for World Exposition being hosted by Italy in 2015.
    Original languageEnglish
    Pages (from-to)342-355
    Number of pages13
    JournalJournal of Food Products Marketing
    Volume23
    Issue number3
    DOIs
    Publication statusPublished - 2017

    Fingerprint

    foodways
    United Nations
    Food
    Economic Development
    Food Supply
    tourists
    tourism
    Marketing
    economic development
    Reward
    food security
    Italy
    marketing
    United Nations Educational, Scientific and Cultural Organization
    gastronomy
    Gastronomy
    Creative city
    Branding
    Economics
    economics

    Cite this

    PEARSON, David ; Pearson, Thomas. / Branding Food Culture: UNESCO Creative Cities of Gastronomy. In: Journal of Food Products Marketing. 2017 ; Vol. 23, No. 3. pp. 342-355.
    @article{2720236dfc5a41d78366263062b8a683,
    title = "Branding Food Culture: UNESCO Creative Cities of Gastronomy",
    abstract = "ABSTRACT: Although branding is a well-established practice in consumer goods marketing its application to intangibles is a relatively new activity. This article analyzes the co-branding between the United Nations and urban centers that are successful in becoming UNESCO Creative Cities of Gastronomy. Cities with this status have the potential to generate benefits from enhanced brand image, with associated economic and social rewards. However, it requires ongoing investment to create awareness among potential tourists and investors and in the development of enhanced pride and coordination among city residents and businesses. Numerous cities are likely to join the existing five UNESCO Creative Cities of Gastronomy over coming years as a result of efforts from UNESCO to raise its profile, alongside individual cities prioritizing food tourism in their economic development plans and increasing global importance of food security as evidenced by it being the theme for World Exposition being hosted by Italy in 2015.",
    keywords = "Brand, city, food, tourism, gastronomy, UNESCO",
    author = "David PEARSON and Thomas Pearson",
    year = "2017",
    doi = "10.1080/10454446.2014.1000441",
    language = "English",
    volume = "23",
    pages = "342--355",
    journal = "Journal of Food Products Marketing",
    issn = "1045-4446",
    publisher = "Routledge",
    number = "3",

    }

    Branding Food Culture: UNESCO Creative Cities of Gastronomy. / PEARSON, David; Pearson, Thomas.

    In: Journal of Food Products Marketing, Vol. 23, No. 3, 2017, p. 342-355.

    Research output: Contribution to journalArticle

    TY - JOUR

    T1 - Branding Food Culture: UNESCO Creative Cities of Gastronomy

    AU - PEARSON, David

    AU - Pearson, Thomas

    PY - 2017

    Y1 - 2017

    N2 - ABSTRACT: Although branding is a well-established practice in consumer goods marketing its application to intangibles is a relatively new activity. This article analyzes the co-branding between the United Nations and urban centers that are successful in becoming UNESCO Creative Cities of Gastronomy. Cities with this status have the potential to generate benefits from enhanced brand image, with associated economic and social rewards. However, it requires ongoing investment to create awareness among potential tourists and investors and in the development of enhanced pride and coordination among city residents and businesses. Numerous cities are likely to join the existing five UNESCO Creative Cities of Gastronomy over coming years as a result of efforts from UNESCO to raise its profile, alongside individual cities prioritizing food tourism in their economic development plans and increasing global importance of food security as evidenced by it being the theme for World Exposition being hosted by Italy in 2015.

    AB - ABSTRACT: Although branding is a well-established practice in consumer goods marketing its application to intangibles is a relatively new activity. This article analyzes the co-branding between the United Nations and urban centers that are successful in becoming UNESCO Creative Cities of Gastronomy. Cities with this status have the potential to generate benefits from enhanced brand image, with associated economic and social rewards. However, it requires ongoing investment to create awareness among potential tourists and investors and in the development of enhanced pride and coordination among city residents and businesses. Numerous cities are likely to join the existing five UNESCO Creative Cities of Gastronomy over coming years as a result of efforts from UNESCO to raise its profile, alongside individual cities prioritizing food tourism in their economic development plans and increasing global importance of food security as evidenced by it being the theme for World Exposition being hosted by Italy in 2015.

    KW - Brand

    KW - city

    KW - food

    KW - tourism

    KW - gastronomy

    KW - UNESCO

    U2 - 10.1080/10454446.2014.1000441

    DO - 10.1080/10454446.2014.1000441

    M3 - Article

    VL - 23

    SP - 342

    EP - 355

    JO - Journal of Food Products Marketing

    JF - Journal of Food Products Marketing

    SN - 1045-4446

    IS - 3

    ER -