Branding Public Policy

David Marsh, Paul FAWCETT

    Research output: A Conference proceeding or a Chapter in BookChapter

    Original languageEnglish
    Title of host publicationThe Routledge Handbook of Political Marketing
    EditorsJennifer Lees-Marshment
    Place of PublicationNew York
    PublisherRoutledge
    Pages329-341
    Number of pages13
    ISBN (Electronic)9780203349908
    ISBN (Print)9781138908765, 9780415579933
    Publication statusPublished - 2012

    Cite this

    Marsh, D., & FAWCETT, P. (2012). Branding Public Policy. In J. Lees-Marshment (Ed.), The Routledge Handbook of Political Marketing (pp. 329-341). New York: Routledge.
    Marsh, David ; FAWCETT, Paul. / Branding Public Policy. The Routledge Handbook of Political Marketing. editor / Jennifer Lees-Marshment. New York : Routledge, 2012. pp. 329-341
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    author = "David Marsh and Paul FAWCETT",
    year = "2012",
    language = "English",
    isbn = "9781138908765",
    pages = "329--341",
    editor = "Jennifer Lees-Marshment",
    booktitle = "The Routledge Handbook of Political Marketing",
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    Marsh, D & FAWCETT, P 2012, Branding Public Policy. in J Lees-Marshment (ed.), The Routledge Handbook of Political Marketing. Routledge, New York, pp. 329-341.

    Branding Public Policy. / Marsh, David; FAWCETT, Paul.

    The Routledge Handbook of Political Marketing. ed. / Jennifer Lees-Marshment. New York : Routledge, 2012. p. 329-341.

    Research output: A Conference proceeding or a Chapter in BookChapter

    TY - CHAP

    T1 - Branding Public Policy

    AU - Marsh, David

    AU - FAWCETT, Paul

    PY - 2012

    Y1 - 2012

    M3 - Chapter

    SN - 9781138908765

    SN - 9780415579933

    SP - 329

    EP - 341

    BT - The Routledge Handbook of Political Marketing

    A2 - Lees-Marshment, Jennifer

    PB - Routledge

    CY - New York

    ER -

    Marsh D, FAWCETT P. Branding Public Policy. In Lees-Marshment J, editor, The Routledge Handbook of Political Marketing. New York: Routledge. 2012. p. 329-341