Original language | English |
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Title of host publication | The Routledge Handbook of Political Marketing |
Editors | Jennifer Lees-Marshment |
Place of Publication | New York |
Publisher | Routledge |
Pages | 329-341 |
Number of pages | 13 |
ISBN (Electronic) | 9780203349908 |
ISBN (Print) | 9781138908765, 9780415579933 |
Publication status | Published - 2012 |
Branding Public Policy
David Marsh, Paul FAWCETT
Research output: A Conference proceeding or a Chapter in Book › Chapter › peer-review
3
Citations
(Scopus)