Branding Public Policy

David Marsh, Paul FAWCETT

    Research output: A Conference proceeding or a Chapter in BookChapter

    Original languageEnglish
    Title of host publicationThe Routledge Handbook of Political Marketing
    EditorsJennifer Lees-Marshment
    Place of PublicationNew York
    PublisherRoutledge
    Pages329-341
    Number of pages13
    ISBN (Electronic)9780203349908
    ISBN (Print)9781138908765, 9780415579933
    Publication statusPublished - 2012

    Cite this

    Marsh, D., & FAWCETT, P. (2012). Branding Public Policy. In J. Lees-Marshment (Ed.), The Routledge Handbook of Political Marketing (pp. 329-341). Routledge.