Broadening The Boundaries: The Development Of Marketing Thought Over The Past Sixty Years

Research output: A Conference proceeding or a Chapter in BookConference contribution

Abstract

It is rather incredible that a fifteen page article written prior to 1950 could have had such an impact on marketing, a field that has really come into its own in recent years. Despite this, Alderson’s works seemed to have created an impact in marketing thought. The question is have we really progressed since then? This paper discusses the history of marketing and our progression since the 1950s, particularly considering the environmental changes that have impacted on marketing. What developments have been made?
Original languageEnglish
Title of host publicationANZMAC 2005 Conference Proceedings
EditorsDr Sharon Purchase
Place of PublicationPerth, WA
PublisherANZMAC
Pages30-35
Number of pages6
ISBN (Print)064645546X
Publication statusPublished - 2005
EventANZMAC 2005 Conference, Broadening the Boundaries - Fremantle, Australia
Duration: 5 Dec 20057 Dec 2005

Conference

ConferenceANZMAC 2005 Conference, Broadening the Boundaries
CountryAustralia
CityFremantle
Period5/12/057/12/05

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