Broadening The Boundaries: The Development Of Marketing Thought Over The Past Sixty Years

Raechel Johns

Broadening The Boundaries: The Development Of Marketing Thought Over The Past Sixty Years

Research output: A Conference proceeding or a Chapter in Book › Conference contribution › peer-review

Abstract

It is rather incredible that a fifteen page article written prior to 1950 could have had such an impact on marketing, a field that has really come into its own in recent years. Despite this, Alderson’s works seemed to have created an impact in marketing thought. The question is have we really progressed since then? This paper discusses the history of marketing and our progression since the 1950s, particularly considering the environmental changes that have impacted on marketing. What developments have been made?

Original language	English
Title of host publication	ANZMAC 2005 Conference Proceedings
Editors	Dr Sharon Purchase
Place of Publication	Perth, WA
Publisher	ANZMAC
Pages	30-35
Number of pages	6
ISBN (Print)	064645546X
Publication status	Published - 2005
Event	ANZMAC 2005 Conference, Broadening the Boundaries - Fremantle, Australia Duration: 5 Dec 2005 → 7 Dec 2005

Conference

Conference	ANZMAC 2005 Conference, Broadening the Boundaries
Country/Territory	Australia
City	Fremantle
Period	5/12/05 → 7/12/05

Access to Document

http://pandora.nla.gov.au/pan/25410/20060410-0000/smib.vuw.ac.nz_8081/WWW/ANZMAC2005/cd-site/pdfs/17-Strategic/17-Hughes.pdf

Cite this

@inproceedings{b0815b7e7fc64f4293f86280068a6e2a,

title = "Broadening The Boundaries: The Development Of Marketing Thought Over The Past Sixty Years",

abstract = "It is rather incredible that a fifteen page article written prior to 1950 could have had such an impact on marketing, a field that has really come into its own in recent years. Despite this, Alderson{\textquoteright}s works seemed to have created an impact in marketing thought. The question is have we really progressed since then? This paper discusses the history of marketing and our progression since the 1950s, particularly considering the environmental changes that have impacted on marketing. What developments have been made?",

author = "Raechel Johns",

year = "2005",

language = "English",

isbn = "064645546X",

pages = "30--35",

editor = "Purchase, {Dr Sharon}",

booktitle = "ANZMAC 2005 Conference Proceedings",

publisher = "ANZMAC",

note = "ANZMAC 2005 Conference, Broadening the Boundaries ; Conference date: 05-12-2005 Through 07-12-2005",

}

Johns, R 2005, Broadening The Boundaries: The Development Of Marketing Thought Over The Past Sixty Years. in DS Purchase (ed.), ANZMAC 2005 Conference Proceedings. ANZMAC, Perth, WA, pp. 30-35, ANZMAC 2005 Conference, Broadening the Boundaries, Fremantle, Australia, 5/12/05. <http://pandora.nla.gov.au/pan/25410/20060410-0000/smib.vuw.ac.nz_8081/WWW/ANZMAC2005/cd-site/pdfs/17-Strategic/17-Hughes.pdf>

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N2 - It is rather incredible that a fifteen page article written prior to 1950 could have had such an impact on marketing, a field that has really come into its own in recent years. Despite this, Alderson’s works seemed to have created an impact in marketing thought. The question is have we really progressed since then? This paper discusses the history of marketing and our progression since the 1950s, particularly considering the environmental changes that have impacted on marketing. What developments have been made?

AB - It is rather incredible that a fifteen page article written prior to 1950 could have had such an impact on marketing, a field that has really come into its own in recent years. Despite this, Alderson’s works seemed to have created an impact in marketing thought. The question is have we really progressed since then? This paper discusses the history of marketing and our progression since the 1950s, particularly considering the environmental changes that have impacted on marketing. What developments have been made?

M3 - Conference contribution

SN - 064645546X

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A2 - Purchase, Dr Sharon

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CY - Perth, WA

T2 - ANZMAC 2005 Conference, Broadening the Boundaries

Y2 - 5 December 2005 through 7 December 2005

ER -

Broadening The Boundaries: The Development Of Marketing Thought Over The Past Sixty Years

Abstract

Conference

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