Building events into destination branding: Insights from experts

Leo Jago, Laurence Chalip, Graham Brown, Trevor Mules, Shameem Ali

    Research output: Contribution to journalArticle

    Original languageEnglish
    Pages (from-to)3-14
    Number of pages12
    JournalEvent Management
    Volume8
    Issue number1
    Publication statusPublished - 2003

    Cite this

    Jago, L., Chalip, L., Brown, G., Mules, T., & Ali, S. (2003). Building events into destination branding: Insights from experts. Event Management, 8(1), 3-14.