Building events into destination branding: Insights from experts

Leo Jago, Laurence Chalip, Graham Brown, Trevor Mules, Shameem Ali

Research output: Contribution to journal › Article › peer-review

Cite this

@article{3e74818fd2dd49cbbb1d156b05c16b68,

title = "Building events into destination branding: Insights from experts",

author = "Leo Jago and Laurence Chalip and Graham Brown and Trevor Mules and Shameem Ali",

year = "2003",

language = "English",

volume = "8",

pages = "3--14",

journal = "Event Management",

issn = "1525-9951",

publisher = "Cognizant Communication Corporation",

number = "1",

}