Buying Online: An Analysis of Shopbot Visitors

Uwe Dulleck, Franz Hackl, Bernhard Weiss, Rudolf Winter-Ebmer

Research output: Contribution to journalArticlepeer-review

15 Citations (Scopus)


We conduct an empirical study on the search and purchasing behavior of buyers on an Austrian price comparison site. On such a market a consumer typically searches for the cheapest price of a given product. Reliability and service of the supplier, however, are other important characteristics of an offer. We find robust evidence of consumer behavior that can be described as a two-stage procedure: shoppers first select a group of candidate offers based on the price only; then, in the actual buying decision consumers tradeoff a lower price with higher reliability of the retailer.

Original languageEnglish
Pages (from-to)395-408
Number of pages14
JournalGerman Economic Review
Issue number4
Publication statusPublished - Nov 2011
Externally publishedYes


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