Capturing and co-creating student experiences in social media: a social identity theory perspective

Keyphrases

• Student Experience 100%
• Social Media 100%
• Social Identity Theory 100%
• Social Media Brand Community 100%
• University Role 50%
• Customer Experience 50%
• Netnography 50%
• Social Media Content 50%
• Content Strategy 50%
• Social Media Marketing 50%
• Identity Cues 50%
• Sensegiving 50%

Social Sciences

• Student Experience 100%
• Brand Community 100%
• Social Identity Theory 100%
• Co-creation 100%
• Narrative 50%
• Social Media Marketing 50%
• Netnography 50%
• Program Content 50%
• Content Strategy 50%

Psychology

• Social Identity Theory 100%
• Narrative 50%
• Media Content 50%
• Customer Experience 50%