Cases with Analysis: Management and Marketing (English and Chinese)

Nicholas Samuel

Research output: Book/ReportAnthology

Abstract

This book analyzes the case and breaks through the barriers of the case. It is no less powerful than the case itself. This book is edited by a professor with extensive international teaching and research experience.
This book covers the subject in a comprehensive and balanced manner. The so-called comprehensiveness is reflected in the division of the case into five, in order to facilitate the universal correspondence of the subject areas, namely management, marketing, market management principles, international marketing and marketing research.
This book aims to help readers learn how to make good business decisions. The case studies in this book make an in-depth analysis of the management and market decisions of some companies. Business people can learn the skills of improving management and better understand market opportunities to achieve greater success. For students studying in the MBA program, the case studies in this book and the Chinese-English version make it easier for them to understand and master the essence of management and marketing in order to obtain better results.
Original languageEnglish
Place of PublicationChina
PublisherJinan University Press, PRC
Number of pages65
ISBN (Print)7-81079-254-7
Publication statusPublished - 2005

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Samuel, N. (2005). Cases with Analysis: Management and Marketing (English and Chinese). China: Jinan University Press, PRC.