Challenging the planned behavior approach in social marketing: emotion and experience matter

Keyphrases

• Social Behavior 100%
• Social Marketing 100%
• Behavioral Approach 100%
• Planned Behavior 100%
• Social Phenomena 66%
• Significant Relationship 33%
• Australian Women 33%
• Design Methodology 33%
• Partial Least Squares Structural Equation Modeling (PLS-SEM) 33%
• Focused Approach 33%
• Group Analysis 33%
• Online Survey 33%
• Theory of Planned Behavior 33%
• Behavioral Drivers 33%
• Customer Journey 33%
• Cognitive Variables 33%
• Cognitive Model 33%
• First-time Mothers 33%
• American Women 33%
• Affective Attitude 33%
• Planned Behavior Model 33%
• Social Marketing Intervention 33%
• Emotional Variables 33%
• Instrumental Attitude 33%
• Social Behavior Models 33%

Social Sciences

• Behavior Model 100%
• Social Marketing 100%
• Design Methodology 50%
• Structural Equation Modeling 50%
• Online Survey 50%
• Practical Implication 50%