Clicktivism: A Systematic Heuristic

Research output: Contribution to journalArticlepeer-review

159 Citations (Scopus)
4 Downloads (Pure)


This article argues that clicktivism is a legitimate political act. It emphasizes that such acts, through a recurrent negative discourse, have been marginalized. As a result, new modes of participation that draw upon the simplification of social connectivity have largely been ignored in the mainstream Political Science literature. In addressing this issue, the article develops a heuristic that identifies seven dimensions (or characteristics) of clicktivism. This new heuristic will allow for the analysis of clicktivism as a form of civic engagement separate from digital activism more broadly. Subsequently, the article applies the heuristic to several popular forms of clicktivism, including social buttons and the creation of memes, demonstrating both its utility and flexibility.
Original languageEnglish
Pages (from-to)115-132
Number of pages18
JournalPolicy and Internet
Issue number2
Publication statusPublished - Jun 2014


Dive into the research topics of 'Clicktivism: A Systematic Heuristic'. Together they form a unique fingerprint.

Cite this