This paper aims to explain the global expansion of the Rip Curl and Quiksilver surfing brands through the lens of Michael Porter's cluster theory of competitive advantage. Porter's cluster theory was used to identify the special features of the Torquay region in Australia, and explain how these features provided the conditions for the explosive international growth of these businesses.
|Number of pages||20|
|Journal||International Journal of Sport Management and Marketing|
|Publication status||Published - 2008|