Cluster theory and competitive advantage: The Torquay surfing experience

Bob Stewart, J Skinner, Allan EDWARDS

Research output: Contribution to journalArticle

13 Citations (Scopus)

Abstract

This paper aims to explain the global expansion of the Rip Curl and Quiksilver surfing brands through the lens of Michael Porter's cluster theory of competitive advantage. Porter's cluster theory was used to identify the special features of the Torquay region in Australia, and explain how these features provided the conditions for the explosive international growth of these businesses.
Original languageEnglish
Pages (from-to)201-220
Number of pages20
JournalInternational Journal of Sport Management and Marketing
Volume3
Issue number3
DOIs
Publication statusPublished - 2008
Externally publishedYes

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