Communicating food policy issues: Media and the politics of sustainability

Kate HOLLAND, David PEARSON

Research output: A Conference proceeding or a Chapter in BookConference contribution

Abstract

There is increasing concern that pressures on the global food system present a major threat to human and environmental health, but that awareness of ecological challenges is not being translated into social and political action of the degree and type needed to address them. This suggests a need to understand how citizens conceptualise and respond to food-related risks and threats in the contexts of their everyday lives where demands on their attention, time and hip-pockets are significant and immediate. It requires that efforts to change individual consumption behaviours are complemented by an understanding of the social and discursive environments in which food meanings and practices are taken up. This paper draws upon emerging research on environmentally sustainable diets, Australia’s recently released National Food Plan, and a variety of literature on the politics of sustainability and media representations of food issues to identify questions for future research in this area. We highlight some of the limitations of efforts to change individual consumption behaviours through social marketing campaigns and identify the need to understand the links people make between food and the environment, how these are shaped by situated, local knowledge and experiences, and the role of media in shaping citizen-consumer views and the practices of key food-related interest groups.
Original languageEnglish
Title of host publicationProceedings of the Emerging Issues in Communication Research and Policy Conference 2013: Refereed Papers
EditorsJulie Freeman
Place of PublicationCanberra
PublisherNews Media Research Centre
Pages108-117
Number of pages10
Volume1
ISBN (Electronic)9781740883870
ISBN (Print)9781740883863
Publication statusPublished - 2013
EventEmerging Issues in Communication Research and Policy Conference - University of Canberra, Canberra, Australia
Duration: 18 Nov 201319 Nov 2013

Conference

ConferenceEmerging Issues in Communication Research and Policy Conference
CountryAustralia
CityCanberra
Period18/11/1319/11/13

Fingerprint

sustainability
food
politics
consumption behavior
threat
citizen
social marketing
political action
interest group
everyday life
campaign
health
experience

Cite this

HOLLAND, K., & PEARSON, D. (2013). Communicating food policy issues: Media and the politics of sustainability. In J. Freeman (Ed.), Proceedings of the Emerging Issues in Communication Research and Policy Conference 2013: Refereed Papers (Vol. 1, pp. 108-117). Canberra: News Media Research Centre.
HOLLAND, Kate ; PEARSON, David. / Communicating food policy issues: Media and the politics of sustainability. Proceedings of the Emerging Issues in Communication Research and Policy Conference 2013: Refereed Papers. editor / Julie Freeman. Vol. 1 Canberra : News Media Research Centre, 2013. pp. 108-117
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HOLLAND, K & PEARSON, D 2013, Communicating food policy issues: Media and the politics of sustainability. in J Freeman (ed.), Proceedings of the Emerging Issues in Communication Research and Policy Conference 2013: Refereed Papers. vol. 1, News Media Research Centre, Canberra, pp. 108-117, Emerging Issues in Communication Research and Policy Conference, Canberra, Australia, 18/11/13.

Communicating food policy issues: Media and the politics of sustainability. / HOLLAND, Kate; PEARSON, David.

Proceedings of the Emerging Issues in Communication Research and Policy Conference 2013: Refereed Papers. ed. / Julie Freeman. Vol. 1 Canberra : News Media Research Centre, 2013. p. 108-117.

Research output: A Conference proceeding or a Chapter in BookConference contribution

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HOLLAND K, PEARSON D. Communicating food policy issues: Media and the politics of sustainability. In Freeman J, editor, Proceedings of the Emerging Issues in Communication Research and Policy Conference 2013: Refereed Papers. Vol. 1. Canberra: News Media Research Centre. 2013. p. 108-117