Abstract
| Original language | English |
|---|---|
| Pages (from-to) | 1-12 |
| Number of pages | 12 |
| Journal | Health Promotion International |
| Early online date | 25 Feb 2019 |
| DOIs | |
| Publication status | Published - 25 Feb 2019 |
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Communication’s role in overcoming challenges for obesity prevention partnerships. / Werder, Olaf; HOLLAND, Kate; Munro, Jay.
In: Health Promotion International, 25.02.2019, p. 1-12.Research output: Contribution to journal › Article
TY - JOUR
T1 - Communication’s role in overcoming challenges for obesity prevention partnerships
AU - Werder, Olaf
AU - HOLLAND, Kate
AU - Munro, Jay
PY - 2019/2/25
Y1 - 2019/2/25
N2 - With obesity rates growing worldwide calls have increased to coordinate efforts in nationwide partnership models. Yet, the necessity for professional partnerships has brought into sharper focus a problem in jointly communicating obesity and its prevention. Following a social representation framework and using episodic interviewing of members from different professions directly or indirectly involved in obesity prevention, this report critically analysed concepts and communicative approaches held by those professional areas. Key findings included different perspectives about communication orientations, namely distribution of responsibility, control and communication goals. This suggests that the profession-specific world-views prevented respondents from communicating with members from other professions. We conclude that health communication experts bring unique skills to bring together professional teams to not only develop a common language and conceptual framework but also facilitate a sense of inclusion and personal accomplishment.
AB - With obesity rates growing worldwide calls have increased to coordinate efforts in nationwide partnership models. Yet, the necessity for professional partnerships has brought into sharper focus a problem in jointly communicating obesity and its prevention. Following a social representation framework and using episodic interviewing of members from different professions directly or indirectly involved in obesity prevention, this report critically analysed concepts and communicative approaches held by those professional areas. Key findings included different perspectives about communication orientations, namely distribution of responsibility, control and communication goals. This suggests that the profession-specific world-views prevented respondents from communicating with members from other professions. We conclude that health communication experts bring unique skills to bring together professional teams to not only develop a common language and conceptual framework but also facilitate a sense of inclusion and personal accomplishment.
UR - http://www.mendeley.com/research/communications-role-overcoming-challenges-obesity-prevention-partnerships
U2 - 10.1093/heapro/daz005
DO - 10.1093/heapro/daz005
M3 - Article
SP - 1
EP - 12
JO - International Journal of Health Promotion
JF - International Journal of Health Promotion
SN - 0957-4824
ER -