Community change: Water management through the use of social media, the case of Australia's Murray-Darling Basin

    Research output: Contribution to journalArticlepeer-review

    6 Citations (Scopus)
    21 Downloads (Pure)

    Abstract

    Social media can influence behavior, disseminate knowledge and impact on social change during times of conflict. Communication literature is important when considering community members’ perception of priority areas of the media, however, limited attention has focused on communication theory in depth, through the use of Social Media. This qualitative study explores the Australian Government Department, The Murray-Darling Basin Authority, and their effective use of social media to engage with a community previously in conflict with the Government.
    Original languageEnglish
    Pages (from-to)865-867
    Number of pages3
    JournalPublic Relations Review
    Volume40
    Issue number5
    DOIs
    Publication statusPublished - 1 Dec 2014

    Fingerprint

    Dive into the research topics of 'Community change: Water management through the use of social media, the case of Australia's Murray-Darling Basin'. Together they form a unique fingerprint.

    Cite this