Conceptualizing and measuring consumer social responsibility: a neglected aspect of consumer research

Ali QUAZI, Azlan Amran, Mehran Nejati

Research output: Contribution to journalArticle

17 Citations (Scopus)

Abstract

Despite the availability of extensive research on a wide range of consumer-related areas, some socially sensitive consumer issues have still remained relatively unexplored. Since literature review revealed a gap in the conceptualization of consumer social responsibilities, this article conceptualized, developed and validated a measurement scale for consumer social responsibility (CnSR), using a rigorous methodology suggested in the scale development literature. The study responded to the scholarly calls for further research in this area. Using a total sample of 491 respondents (53 respondents for pilot, 207 for exploratory survey and 231 for confirmatory survey), the study proposed a six-dimensional measurement scale for CnSR, including: (1) social impacts, (2) solidarity, (3) critical appraisal, (4) supporting business growth, (5) environmental impacts and (6) action. It is argued that with ever growing impacts of corporate social responsibility on business practices, the validated measurement scale will contribute to the advancement of research in this nascent consumer area.
Original languageEnglish
Pages (from-to)48-56
Number of pages9
JournalInternational Journal of Consumer Studies
Volume40
Issue number1
DOIs
Publication statusPublished - 2016

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Social Responsibility
Research
Social Change
Surveys and Questionnaires
Consumer research
Social responsibility
Growth
Measurement scales

Cite this

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abstract = "Despite the availability of extensive research on a wide range of consumer-related areas, some socially sensitive consumer issues have still remained relatively unexplored. Since literature review revealed a gap in the conceptualization of consumer social responsibilities, this article conceptualized, developed and validated a measurement scale for consumer social responsibility (CnSR), using a rigorous methodology suggested in the scale development literature. The study responded to the scholarly calls for further research in this area. Using a total sample of 491 respondents (53 respondents for pilot, 207 for exploratory survey and 231 for confirmatory survey), the study proposed a six-dimensional measurement scale for CnSR, including: (1) social impacts, (2) solidarity, (3) critical appraisal, (4) supporting business growth, (5) environmental impacts and (6) action. It is argued that with ever growing impacts of corporate social responsibility on business practices, the validated measurement scale will contribute to the advancement of research in this nascent consumer area.",
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Conceptualizing and measuring consumer social responsibility: a neglected aspect of consumer research. / QUAZI, Ali; Amran, Azlan; Nejati, Mehran.

In: International Journal of Consumer Studies, Vol. 40, No. 1, 2016, p. 48-56.

Research output: Contribution to journalArticle

TY - JOUR

T1 - Conceptualizing and measuring consumer social responsibility: a neglected aspect of consumer research

AU - QUAZI, Ali

AU - Amran, Azlan

AU - Nejati, Mehran

PY - 2016

Y1 - 2016

N2 - Despite the availability of extensive research on a wide range of consumer-related areas, some socially sensitive consumer issues have still remained relatively unexplored. Since literature review revealed a gap in the conceptualization of consumer social responsibilities, this article conceptualized, developed and validated a measurement scale for consumer social responsibility (CnSR), using a rigorous methodology suggested in the scale development literature. The study responded to the scholarly calls for further research in this area. Using a total sample of 491 respondents (53 respondents for pilot, 207 for exploratory survey and 231 for confirmatory survey), the study proposed a six-dimensional measurement scale for CnSR, including: (1) social impacts, (2) solidarity, (3) critical appraisal, (4) supporting business growth, (5) environmental impacts and (6) action. It is argued that with ever growing impacts of corporate social responsibility on business practices, the validated measurement scale will contribute to the advancement of research in this nascent consumer area.

AB - Despite the availability of extensive research on a wide range of consumer-related areas, some socially sensitive consumer issues have still remained relatively unexplored. Since literature review revealed a gap in the conceptualization of consumer social responsibilities, this article conceptualized, developed and validated a measurement scale for consumer social responsibility (CnSR), using a rigorous methodology suggested in the scale development literature. The study responded to the scholarly calls for further research in this area. Using a total sample of 491 respondents (53 respondents for pilot, 207 for exploratory survey and 231 for confirmatory survey), the study proposed a six-dimensional measurement scale for CnSR, including: (1) social impacts, (2) solidarity, (3) critical appraisal, (4) supporting business growth, (5) environmental impacts and (6) action. It is argued that with ever growing impacts of corporate social responsibility on business practices, the validated measurement scale will contribute to the advancement of research in this nascent consumer area.

KW - Consumer social responsibility

KW - scale development

KW - scale validation

KW - CnSR

KW - consumer issues

KW - consumer social impacts

KW - consumer environmental impacts

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