Connect. Challenge. Do.

Design and Evaluation of Goalzie: A Goal-setting Campaign to Promote Help-seeking for Wellbeing

Barbara Spears, Carmel Taddeo, Alan Barnes, Philippa Collin, Teresa Swift, Jane Webb-Williams, Phillip Kavanagh, Judy Drennan, Mark Razzeli, Valentina Borbone

Research output: Book/ReportReports

Abstract

Whilst most young people are doing well, a concerning number are vulnerable to or directly affected by ill mental health (Lawrence et al., 2015). The experience of mental illness can have long lasting impacts including social disconnection and poorer life outcomes (AIHW, 2015). Alongside strategies in early intervention and prevention (Australian Government Department of Health, 2015) is the need to promote good mental health and wellbeing by targeting protective factors such as social connectedness and help-seeking. Social marketing, especially using digital media, holds enormous potential for engaging young people, leveraging community and social connectedness and nudging behaviour in positive ways Online campaigns developed with young people that utilise existing peer networks and game-based strategies may nudge help-seeking practises to become a proactive behaviour for well-being. This project leverages these opportunities through a collaboration between the University of South Australia, Western Sydney University, Queensland University of Technology, Zuni and the Young & Well CRC.
Original languageEnglish
Place of PublicationMelbourne, Australia
PublisherYoung and Well Cooperative Research Centre
ISBN (Print)9780994568878
Publication statusPublished - Jun 2016
Externally publishedYes

Fingerprint

campaign
mental health
evaluation
social marketing
digital media
social effects
mental illness
well-being
health
community
experience

Cite this

Spears, B., Taddeo, C., Barnes, A., Collin, P., Swift, T., Webb-Williams, J., ... Borbone, V. (2016). Connect. Challenge. Do. Design and Evaluation of Goalzie: A Goal-setting Campaign to Promote Help-seeking for Wellbeing. Melbourne, Australia: Young and Well Cooperative Research Centre.
Spears, Barbara ; Taddeo, Carmel ; Barnes, Alan ; Collin, Philippa ; Swift, Teresa ; Webb-Williams, Jane ; Kavanagh, Phillip ; Drennan, Judy ; Razzeli, Mark ; Borbone, Valentina. / Connect. Challenge. Do. Design and Evaluation of Goalzie: A Goal-setting Campaign to Promote Help-seeking for Wellbeing. Melbourne, Australia : Young and Well Cooperative Research Centre, 2016.
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abstract = "Whilst most young people are doing well, a concerning number are vulnerable to or directly affected by ill mental health (Lawrence et al., 2015). The experience of mental illness can have long lasting impacts including social disconnection and poorer life outcomes (AIHW, 2015). Alongside strategies in early intervention and prevention (Australian Government Department of Health, 2015) is the need to promote good mental health and wellbeing by targeting protective factors such as social connectedness and help-seeking. Social marketing, especially using digital media, holds enormous potential for engaging young people, leveraging community and social connectedness and nudging behaviour in positive ways Online campaigns developed with young people that utilise existing peer networks and game-based strategies may nudge help-seeking practises to become a proactive behaviour for well-being. This project leverages these opportunities through a collaboration between the University of South Australia, Western Sydney University, Queensland University of Technology, Zuni and the Young & Well CRC.",
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Spears, B, Taddeo, C, Barnes, A, Collin, P, Swift, T, Webb-Williams, J, Kavanagh, P, Drennan, J, Razzeli, M & Borbone, V 2016, Connect. Challenge. Do. Design and Evaluation of Goalzie: A Goal-setting Campaign to Promote Help-seeking for Wellbeing. Young and Well Cooperative Research Centre, Melbourne, Australia.

Connect. Challenge. Do. Design and Evaluation of Goalzie: A Goal-setting Campaign to Promote Help-seeking for Wellbeing. / Spears, Barbara; Taddeo, Carmel; Barnes, Alan; Collin, Philippa; Swift, Teresa; Webb-Williams, Jane; Kavanagh, Phillip; Drennan, Judy; Razzeli, Mark; Borbone, Valentina.

Melbourne, Australia : Young and Well Cooperative Research Centre, 2016.

Research output: Book/ReportReports

TY - BOOK

T1 - Connect. Challenge. Do.

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AU - Spears, Barbara

AU - Taddeo, Carmel

AU - Barnes, Alan

AU - Collin, Philippa

AU - Swift, Teresa

AU - Webb-Williams, Jane

AU - Kavanagh, Phillip

AU - Drennan, Judy

AU - Razzeli, Mark

AU - Borbone, Valentina

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N2 - Whilst most young people are doing well, a concerning number are vulnerable to or directly affected by ill mental health (Lawrence et al., 2015). The experience of mental illness can have long lasting impacts including social disconnection and poorer life outcomes (AIHW, 2015). Alongside strategies in early intervention and prevention (Australian Government Department of Health, 2015) is the need to promote good mental health and wellbeing by targeting protective factors such as social connectedness and help-seeking. Social marketing, especially using digital media, holds enormous potential for engaging young people, leveraging community and social connectedness and nudging behaviour in positive ways Online campaigns developed with young people that utilise existing peer networks and game-based strategies may nudge help-seeking practises to become a proactive behaviour for well-being. This project leverages these opportunities through a collaboration between the University of South Australia, Western Sydney University, Queensland University of Technology, Zuni and the Young & Well CRC.

AB - Whilst most young people are doing well, a concerning number are vulnerable to or directly affected by ill mental health (Lawrence et al., 2015). The experience of mental illness can have long lasting impacts including social disconnection and poorer life outcomes (AIHW, 2015). Alongside strategies in early intervention and prevention (Australian Government Department of Health, 2015) is the need to promote good mental health and wellbeing by targeting protective factors such as social connectedness and help-seeking. Social marketing, especially using digital media, holds enormous potential for engaging young people, leveraging community and social connectedness and nudging behaviour in positive ways Online campaigns developed with young people that utilise existing peer networks and game-based strategies may nudge help-seeking practises to become a proactive behaviour for well-being. This project leverages these opportunities through a collaboration between the University of South Australia, Western Sydney University, Queensland University of Technology, Zuni and the Young & Well CRC.

M3 - Reports

SN - 9780994568878

BT - Connect. Challenge. Do.

PB - Young and Well Cooperative Research Centre

CY - Melbourne, Australia

ER -

Spears B, Taddeo C, Barnes A, Collin P, Swift T, Webb-Williams J et al. Connect. Challenge. Do. Design and Evaluation of Goalzie: A Goal-setting Campaign to Promote Help-seeking for Wellbeing. Melbourne, Australia: Young and Well Cooperative Research Centre, 2016.