Consumer-Based Brand Equity in the Online Environment: A Conceptual Model for Professional Sport Websites

Ian Carlson, Ali Quazi, Byron Keating

Research output: A Conference proceeding or a Chapter in BookConference contributionpeer-review

Original languageEnglish
Title of host publicationMarketing across Borders and Boundaries: Understanding Cross-Functional and Inter-Disciplinary Interfaces Within an Increasingly Global Environment
Place of PublicationPerth
PublisherPerth
Pages1-1
Number of pages1
Publication statusPublished - 2003
Externally publishedYes
EventMarketing across Borders and Boundaries: Understanding Cross-Functional and Inter-Disciplinary Interfaces Within an Increasingly Global Environment, - Perth, Australia
Duration: 1 Jan 2003 → …

Conference

ConferenceMarketing across Borders and Boundaries: Understanding Cross-Functional and Inter-Disciplinary Interfaces Within an Increasingly Global Environment,
CountryAustralia
CityPerth
Period1/01/03 → …

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