Consumer-Based Brand Equity in the Online Environment: A Conceptual Model for Professional Sport Websites

Ian Carlson, Ali Quazi, Byron Keating

Research output: A Conference proceeding or a Chapter in BookConference contribution

Original languageEnglish
Title of host publicationMarketing across Borders and Boundaries: Understanding Cross-Functional and Inter-Disciplinary Interfaces Within an Increasingly Global Environment
Place of PublicationPerth
PublisherPerth
Pages1-1
Number of pages1
Publication statusPublished - 2003
Externally publishedYes
EventMarketing across Borders and Boundaries: Understanding Cross-Functional and Inter-Disciplinary Interfaces Within an Increasingly Global Environment, - Perth, Australia
Duration: 1 Jan 2003 → …

Conference

ConferenceMarketing across Borders and Boundaries: Understanding Cross-Functional and Inter-Disciplinary Interfaces Within an Increasingly Global Environment,
CountryAustralia
CityPerth
Period1/01/03 → …

Cite this

Carlson, I., Quazi, A., & Keating, B. (2003). Consumer-Based Brand Equity in the Online Environment: A Conceptual Model for Professional Sport Websites. In Marketing across Borders and Boundaries: Understanding Cross-Functional and Inter-Disciplinary Interfaces Within an Increasingly Global Environment (pp. 1-1). Perth: Perth.
Carlson, Ian ; Quazi, Ali ; Keating, Byron. / Consumer-Based Brand Equity in the Online Environment: A Conceptual Model for Professional Sport Websites. Marketing across Borders and Boundaries: Understanding Cross-Functional and Inter-Disciplinary Interfaces Within an Increasingly Global Environment. Perth : Perth, 2003. pp. 1-1
@inproceedings{4c9ed39297984e3e9a9151b5ba79a20d,
title = "Consumer-Based Brand Equity in the Online Environment: A Conceptual Model for Professional Sport Websites",
author = "Ian Carlson and Ali Quazi and Byron Keating",
year = "2003",
language = "English",
pages = "1--1",
booktitle = "Marketing across Borders and Boundaries: Understanding Cross-Functional and Inter-Disciplinary Interfaces Within an Increasingly Global Environment",
publisher = "Perth",

}

Carlson, I, Quazi, A & Keating, B 2003, Consumer-Based Brand Equity in the Online Environment: A Conceptual Model for Professional Sport Websites. in Marketing across Borders and Boundaries: Understanding Cross-Functional and Inter-Disciplinary Interfaces Within an Increasingly Global Environment. Perth, Perth, pp. 1-1, Marketing across Borders and Boundaries: Understanding Cross-Functional and Inter-Disciplinary Interfaces Within an Increasingly Global Environment, Perth, Australia, 1/01/03.

Consumer-Based Brand Equity in the Online Environment: A Conceptual Model for Professional Sport Websites. / Carlson, Ian; Quazi, Ali; Keating, Byron.

Marketing across Borders and Boundaries: Understanding Cross-Functional and Inter-Disciplinary Interfaces Within an Increasingly Global Environment. Perth : Perth, 2003. p. 1-1.

Research output: A Conference proceeding or a Chapter in BookConference contribution

TY - GEN

T1 - Consumer-Based Brand Equity in the Online Environment: A Conceptual Model for Professional Sport Websites

AU - Carlson, Ian

AU - Quazi, Ali

AU - Keating, Byron

PY - 2003

Y1 - 2003

M3 - Conference contribution

SP - 1

EP - 1

BT - Marketing across Borders and Boundaries: Understanding Cross-Functional and Inter-Disciplinary Interfaces Within an Increasingly Global Environment

PB - Perth

CY - Perth

ER -

Carlson I, Quazi A, Keating B. Consumer-Based Brand Equity in the Online Environment: A Conceptual Model for Professional Sport Websites. In Marketing across Borders and Boundaries: Understanding Cross-Functional and Inter-Disciplinary Interfaces Within an Increasingly Global Environment. Perth: Perth. 2003. p. 1-1