Consumer-Based Brand Equity in the Online Environment: A Conceptual Model for Professional Sport Websites

Ian Carlson, Ali Quazi, Byron Keating

Research output: A Conference proceeding or a Chapter in BookConference contribution

Original languageEnglish
Title of host publicationMarketing across Borders and Boundaries: Understanding Cross-Functional and Inter-Disciplinary Interfaces Within an Increasingly Global Environment
Place of PublicationPerth
PublisherPerth
Pages1-1
Number of pages1
Publication statusPublished - 2003
Externally publishedYes
EventMarketing across Borders and Boundaries: Understanding Cross-Functional and Inter-Disciplinary Interfaces Within an Increasingly Global Environment, - Perth, Australia
Duration: 1 Jan 2003 → …

Conference

ConferenceMarketing across Borders and Boundaries: Understanding Cross-Functional and Inter-Disciplinary Interfaces Within an Increasingly Global Environment,
CountryAustralia
CityPerth
Period1/01/03 → …

Cite this

Carlson, I., Quazi, A., & Keating, B. (2003). Consumer-Based Brand Equity in the Online Environment: A Conceptual Model for Professional Sport Websites. In Marketing across Borders and Boundaries: Understanding Cross-Functional and Inter-Disciplinary Interfaces Within an Increasingly Global Environment (pp. 1-1). Perth: Perth.