Consumer-Based Brand Equity in the Online Environment: A Conceptual Model for Professional Sport Websites

Ian Carlson; Ali Quazi; Byron Keating

Consumer-Based Brand Equity in the Online Environment: A Conceptual Model for Professional Sport Websites

Ian Carlson, Ali Quazi, Byron Keating

Research output: A Conference proceeding or a Chapter in Book › Conference contribution › peer-review

Original language	English
Title of host publication	Marketing across Borders and Boundaries: Understanding Cross-Functional and Inter-Disciplinary Interfaces Within an Increasingly Global Environment
Place of Publication	Perth
Publisher	Perth
Pages	1-1
Number of pages	1
Publication status	Published - 2003
Externally published	Yes
Event	Marketing across Borders and Boundaries: Understanding Cross-Functional and Inter-Disciplinary Interfaces Within an Increasingly Global Environment, - Perth, Australia Duration: 1 Jan 2003 → …

Conference

Conference	Marketing across Borders and Boundaries: Understanding Cross-Functional and Inter-Disciplinary Interfaces Within an Increasingly Global Environment,
Country/Territory	Australia
City	Perth
Period	1/01/03 → …

Cite this

@inproceedings{4c9ed39297984e3e9a9151b5ba79a20d,

title = "Consumer-Based Brand Equity in the Online Environment: A Conceptual Model for Professional Sport Websites",

author = "Ian Carlson and Ali Quazi and Byron Keating",

year = "2003",

language = "English",

pages = "1--1",

booktitle = "Marketing across Borders and Boundaries: Understanding Cross-Functional and Inter-Disciplinary Interfaces Within an Increasingly Global Environment",

publisher = "Perth",

note = "Marketing across Borders and Boundaries: Understanding Cross-Functional and Inter-Disciplinary Interfaces Within an Increasingly Global Environment, ; Conference date: 01-01-2003",

}

Carlson, I, Quazi, A & Keating, B 2003, Consumer-Based Brand Equity in the Online Environment: A Conceptual Model for Professional Sport Websites. in Marketing across Borders and Boundaries: Understanding Cross-Functional and Inter-Disciplinary Interfaces Within an Increasingly Global Environment. Perth, Perth, pp. 1-1, Marketing across Borders and Boundaries: Understanding Cross-Functional and Inter-Disciplinary Interfaces Within an Increasingly Global Environment, Perth, Australia, 1/01/03.

Consumer-Based Brand Equity in the Online Environment: A Conceptual Model for Professional Sport Websites. / Carlson, Ian; Quazi, Ali; Keating, Byron.
Marketing across Borders and Boundaries: Understanding Cross-Functional and Inter-Disciplinary Interfaces Within an Increasingly Global Environment. Perth: Perth, 2003. p. 1-1.

Research output: A Conference proceeding or a Chapter in Book › Conference contribution › peer-review

TY - GEN

T1 - Consumer-Based Brand Equity in the Online Environment: A Conceptual Model for Professional Sport Websites

AU - Carlson, Ian

AU - Quazi, Ali

AU - Keating, Byron

PY - 2003

Y1 - 2003

M3 - Conference contribution

SP - 1

EP - 1

BT - Marketing across Borders and Boundaries: Understanding Cross-Functional and Inter-Disciplinary Interfaces Within an Increasingly Global Environment

PB - Perth

CY - Perth

T2 - Marketing across Borders and Boundaries: Understanding Cross-Functional and Inter-Disciplinary Interfaces Within an Increasingly Global Environment,

Y2 - 1 January 2003

ER -