Consumer co-creation and situated creativity

Jason Potts, John Hartley, John Banks, Jean Burgess, Rachel Cobcroft, Stuart Cunningham, Lucy Montgomery

Research output: Contribution to journalArticlepeer-review

145 Citations (Scopus)


This paper examines the industrial dynamics of new digital media from the perspective of consumer co‐creation. We find that consumer–producer interactions are an increasingly important source of value‐creation. We conclude that cultural and economic analysis might be usefully united about these themes, and that situated creativity should be construed as analysis of an ongoing co‐evolutionary process between economic and cultural dynamics.
Original languageEnglish
Pages (from-to)459-474
Number of pages15
JournalIndustry and Innovation
Issue number5
Publication statusPublished - 9 Oct 2008


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