Consumer co-creation and situated creativity

Jason Potts; John Hartley; John Banks; Jean Burgess; Rachel Cobcroft; Stuart Cunningham; Lucy Montgomery

doi:10.1080/13662710802373783

Consumer co-creation and situated creativity

Jason Potts, John Hartley, John Banks, Jean Burgess, Rachel Cobcroft, Stuart Cunningham, Lucy Montgomery

Arts & Communication

Research output: Contribution to journal › Article › peer-review

153 Citations (Scopus)

Abstract

This paper examines the industrial dynamics of new digital media from the perspective of consumer co‐creation. We find that consumer–producer interactions are an increasingly important source of value‐creation. We conclude that cultural and economic analysis might be usefully united about these themes, and that situated creativity should be construed as analysis of an ongoing co‐evolutionary process between economic and cultural dynamics.

Original language	English
Pages (from-to)	459-474
Number of pages	15
Journal	Industry and Innovation
Volume	15
Issue number	5
DOIs	https://doi.org/10.1080/13662710802373783
Publication status	Published - 9 Oct 2008

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10.1080/13662710802373783

https://eprints.qut.edu.au/18073/1/c18073.pdf#page=3

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title = "Consumer co-creation and situated creativity",

abstract = "This paper examines the industrial dynamics of new digital media from the perspective of consumer co‐creation. We find that consumer–producer interactions are an increasingly important source of value‐creation. We conclude that cultural and economic analysis might be usefully united about these themes, and that situated creativity should be construed as analysis of an ongoing co‐evolutionary process between economic and cultural dynamics.",

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AU - Burgess, Jean

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AU - Cunningham, Stuart

AU - Montgomery, Lucy

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AB - This paper examines the industrial dynamics of new digital media from the perspective of consumer co‐creation. We find that consumer–producer interactions are an increasingly important source of value‐creation. We conclude that cultural and economic analysis might be usefully united about these themes, and that situated creativity should be construed as analysis of an ongoing co‐evolutionary process between economic and cultural dynamics.

KW - consumer co-creation

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KW - cultural studies

KW - evolutionary economics

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DO - 10.1080/13662710802373783

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VL - 15

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Consumer co-creation and situated creativity

Abstract

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