| Original language | English |
|---|---|
| Pages (from-to) | 391-400 |
| Number of pages | 10 |
| Journal | Journal of Consumer Marketing |
| Volume | 21 |
| Issue number | 6 |
| Publication status | Published - 2004 |
Cite this
Chen, G., & Wang, C. (2004). Consumer Ethnocentrism and Willingness to Buy Domestic Products in a Developing Country Setting: Testing Moderating Effects. Journal of Consumer Marketing, 21(6), 391-400.
@article{895a7f91c5234af59313d259485df4a7,
title = "Consumer Ethnocentrism and Willingness to Buy Domestic Products in a Developing Country Setting: Testing Moderating Effects",
author = "George Chen and Cheng Wang",
year = "2004",
language = "English",
volume = "21",
pages = "391--400",
journal = "Journal of Consumer Marketing",
issn = "0736-3761",
publisher = "Emerald Group Publishing Ltd.",
number = "6",
}
Chen, G & Wang, C 2004, 'Consumer Ethnocentrism and Willingness to Buy Domestic Products in a Developing Country Setting: Testing Moderating Effects', Journal of Consumer Marketing, vol. 21, no. 6, pp. 391-400.
Consumer Ethnocentrism and Willingness to Buy Domestic Products in a Developing Country Setting: Testing Moderating Effects. / Chen, George; Wang, Cheng.
In: Journal of Consumer Marketing, Vol. 21, No. 6, 2004, p. 391-400.Research output: Contribution to journal › Article
TY - JOUR
T1 - Consumer Ethnocentrism and Willingness to Buy Domestic Products in a Developing Country Setting: Testing Moderating Effects
AU - Chen, George
AU - Wang, Cheng
PY - 2004
Y1 - 2004
M3 - Article
VL - 21
SP - 391
EP - 400
JO - Journal of Consumer Marketing
JF - Journal of Consumer Marketing
SN - 0736-3761
IS - 6
ER -
Chen G, Wang C. Consumer Ethnocentrism and Willingness to Buy Domestic Products in a Developing Country Setting: Testing Moderating Effects. Journal of Consumer Marketing. 2004;21(6):391-400.