Consumer Ethnocentrism and Willingness to Buy Domestic Products in a Developing Country Setting: Testing Moderating Effects

George Chen, Cheng Wang

Research output: Contribution to journalArticle

162 Citations (Scopus)
Original languageEnglish
Pages (from-to)391-400
Number of pages10
JournalJournal of Consumer Marketing
Volume21
Issue number6
Publication statusPublished - 2004

Cite this

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title = "Consumer Ethnocentrism and Willingness to Buy Domestic Products in a Developing Country Setting: Testing Moderating Effects",
author = "George Chen and Cheng Wang",
year = "2004",
language = "English",
volume = "21",
pages = "391--400",
journal = "Journal of Consumer Marketing",
issn = "0736-3761",
publisher = "Emerald Group Publishing Ltd.",
number = "6",

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Consumer Ethnocentrism and Willingness to Buy Domestic Products in a Developing Country Setting: Testing Moderating Effects. / Chen, George; Wang, Cheng.

In: Journal of Consumer Marketing, Vol. 21, No. 6, 2004, p. 391-400.

Research output: Contribution to journalArticle

TY - JOUR

T1 - Consumer Ethnocentrism and Willingness to Buy Domestic Products in a Developing Country Setting: Testing Moderating Effects

AU - Chen, George

AU - Wang, Cheng

PY - 2004

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VL - 21

SP - 391

EP - 400

JO - Journal of Consumer Marketing

JF - Journal of Consumer Marketing

SN - 0736-3761

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