| Original language | English |
|---|---|
| Pages (from-to) | 391-400 |
| Number of pages | 10 |
| Journal | Journal of Consumer Marketing |
| Volume | 21 |
| Issue number | 6 |
| Publication status | Published - 2004 |
Cite this
Chen, G., & Wang, C. (2004). Consumer Ethnocentrism and Willingness to Buy Domestic Products in a Developing Country Setting: Testing Moderating Effects. Journal of Consumer Marketing, 21(6), 391-400.