Original language | English |
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Pages (from-to) | 391-400 |
Number of pages | 10 |
Journal | Journal of Consumer Marketing |
Volume | 21 |
Issue number | 6 |
Publication status | Published - 2004 |
Consumer Ethnocentrism and Willingness to Buy Domestic Products in a Developing Country Setting: Testing Moderating Effects
George Chen, Cheng Wang
Research output: Contribution to journal › Article › peer-review
192
Citations
(Scopus)