Consumer Ethnocentrism and Willingness to Buy Domestic Products in a Developing Country Setting: Testing Moderating Effects

George Chen, Cheng Wang

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	391-400
Number of pages	10
Journal	Journal of Consumer Marketing
Volume	21
Issue number	6
Publication status	Published - 2004

Cite this

@article{895a7f91c5234af59313d259485df4a7,

title = "Consumer Ethnocentrism and Willingness to Buy Domestic Products in a Developing Country Setting: Testing Moderating Effects",

author = "George Chen and Cheng Wang",

year = "2004",

language = "English",

volume = "21",

pages = "391--400",

journal = "Journal of Consumer Marketing",

issn = "0736-3761",

publisher = "Emerald Group Publishing Ltd.",

number = "6",

}