Consumer Ethnocentrism and Willingness to Buy Domestic Products in a Developing Country Setting: Testing Moderating Effects

George Chen, Cheng Wang

Research output: Contribution to journalArticle

182 Citations (Scopus)
Original languageEnglish
Pages (from-to)391-400
Number of pages10
JournalJournal of Consumer Marketing
Volume21
Issue number6
Publication statusPublished - 2004

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