Consumer Ethnocentrism and Willingness to Buy Domestic Products in a Developing Country Setting: Testing Moderating Effects

Keyphrases

• Developing Countries 100%
• Consumer Ethnocentrism 100%
• Domestic Products 100%
• Willingness to Buy 100%
• Consumer Willingness 100%
• Moderating Effect 100%
• Conspicuous Consumption 50%
• Developed Countries 25%
• China 25%
• Conceptual Implications 25%
• Moderating Role 25%
• People's Republic of China 25%
• Quality Judgment 25%
• Ethnocentrism 25%
• Consumption Values 25%
• Product Consumption 25%
• Managerial Implications 25%

Social Sciences

• Willingness to Buy 100%
• Developing Country 100%
• Consumer Ethnocentrism 100%
• China 66%
• Conspicuous Consumption 66%
• Developed Countries 33%
• Ethnopsychology 33%

Economics, Econometrics and Finance

• Developing Countries 100%
• Willingness to Buy 100%
• Interdependent Preferences 66%
• Industrialized Countries 33%