Consumers’ Attitudes Towards Body Aesthetics and Cosmetic Procedures: Evidence From Bangladesh

Abu SALEH, Irfan Khan, Umaira Rahman Chaudhury

Research output: Contribution to journalArticle

Abstract

Cosmetic procedures for aesthetical purposes are relatively new in Bangladesh, and only very few studies have been conducted to identify consumers’ attitudes to this industry. Bangladesh is a developing country with the potential to become one of the largest economies in the world. It is being heavily influenced by perceptions of beauty as portrayed by the entertainment industry in Europe, United States and India. Their popular motion pictures, drama serials, beauty pageants, fashion houses and cosmetic companies are encouraging consumers to look perfect and the ideal body image for people in Bangladesh is increasingly depicted. The purpose of this research is to understand the key factors influencing consumers’ perceptions and attitudes towards cosmetic procedure. The investigation revealed that mass media, social environment and individual factors are the most significant drivers influencing consumers’ attitudes. This study adds to the literature on marketing, and provides in-depth insights into how consumers’ beliefs are constructed.
Original languageEnglish
Pages (from-to)81-86
Number of pages6
JournalJournal of International Business and Economics
Volume17
Issue number3
DOIs
Publication statusPublished - 1 Oct 2017

Fingerprint

Consumer attitudes
Bangladesh
Industry
Developing countries
Body image
Individual factors
Serials
Social environment
Drama
Large economy
Consumer perceptions
Entertainment industry
Influencing factors
Motion pictures
India
Mass media
Marketing

Cite this

@article{95a179499076496c931f09897c8d05ee,
title = "Consumers’ Attitudes Towards Body Aesthetics and Cosmetic Procedures: Evidence From Bangladesh",
abstract = "Cosmetic procedures for aesthetical purposes are relatively new in Bangladesh, and only very few studies have been conducted to identify consumers’ attitudes to this industry. Bangladesh is a developing country with the potential to become one of the largest economies in the world. It is being heavily influenced by perceptions of beauty as portrayed by the entertainment industry in Europe, United States and India. Their popular motion pictures, drama serials, beauty pageants, fashion houses and cosmetic companies are encouraging consumers to look perfect and the ideal body image for people in Bangladesh is increasingly depicted. The purpose of this research is to understand the key factors influencing consumers’ perceptions and attitudes towards cosmetic procedure. The investigation revealed that mass media, social environment and individual factors are the most significant drivers influencing consumers’ attitudes. This study adds to the literature on marketing, and provides in-depth insights into how consumers’ beliefs are constructed.",
keywords = "Consumer Attitude, Consumer behaviour, Body aesthetics, Cosmetic procedures, Plastic surgery in Bangladesh",
author = "Abu SALEH and Irfan Khan and {Rahman Chaudhury}, Umaira",
year = "2017",
month = "10",
day = "1",
doi = "10.18374/JIBE-17-3.9",
language = "English",
volume = "17",
pages = "81--86",
journal = "Journal of International Business and Economics",
issn = "1544-8037",
publisher = "International Academy of Business and Economics",
number = "3",

}

Consumers’ Attitudes Towards Body Aesthetics and Cosmetic Procedures: Evidence From Bangladesh. / SALEH, Abu; Khan, Irfan; Rahman Chaudhury, Umaira .

In: Journal of International Business and Economics, Vol. 17, No. 3, 01.10.2017, p. 81-86.

Research output: Contribution to journalArticle

TY - JOUR

T1 - Consumers’ Attitudes Towards Body Aesthetics and Cosmetic Procedures: Evidence From Bangladesh

AU - SALEH, Abu

AU - Khan, Irfan

AU - Rahman Chaudhury, Umaira

PY - 2017/10/1

Y1 - 2017/10/1

N2 - Cosmetic procedures for aesthetical purposes are relatively new in Bangladesh, and only very few studies have been conducted to identify consumers’ attitudes to this industry. Bangladesh is a developing country with the potential to become one of the largest economies in the world. It is being heavily influenced by perceptions of beauty as portrayed by the entertainment industry in Europe, United States and India. Their popular motion pictures, drama serials, beauty pageants, fashion houses and cosmetic companies are encouraging consumers to look perfect and the ideal body image for people in Bangladesh is increasingly depicted. The purpose of this research is to understand the key factors influencing consumers’ perceptions and attitudes towards cosmetic procedure. The investigation revealed that mass media, social environment and individual factors are the most significant drivers influencing consumers’ attitudes. This study adds to the literature on marketing, and provides in-depth insights into how consumers’ beliefs are constructed.

AB - Cosmetic procedures for aesthetical purposes are relatively new in Bangladesh, and only very few studies have been conducted to identify consumers’ attitudes to this industry. Bangladesh is a developing country with the potential to become one of the largest economies in the world. It is being heavily influenced by perceptions of beauty as portrayed by the entertainment industry in Europe, United States and India. Their popular motion pictures, drama serials, beauty pageants, fashion houses and cosmetic companies are encouraging consumers to look perfect and the ideal body image for people in Bangladesh is increasingly depicted. The purpose of this research is to understand the key factors influencing consumers’ perceptions and attitudes towards cosmetic procedure. The investigation revealed that mass media, social environment and individual factors are the most significant drivers influencing consumers’ attitudes. This study adds to the literature on marketing, and provides in-depth insights into how consumers’ beliefs are constructed.

KW - Consumer Attitude

KW - Consumer behaviour

KW - Body aesthetics

KW - Cosmetic procedures

KW - Plastic surgery in Bangladesh

UR - http://www.mendeley.com/research/consumers-attitudes-towards-body-aesthetics-cosmetic-procedures-evidence-bangladesh

U2 - 10.18374/JIBE-17-3.9

DO - 10.18374/JIBE-17-3.9

M3 - Article

VL - 17

SP - 81

EP - 86

JO - Journal of International Business and Economics

JF - Journal of International Business and Economics

SN - 1544-8037

IS - 3

ER -