Continuing Professional Development via Social Media or Conference Attendance

A Cost Analysis

Stephen Maloney, Jacqueline Tunnecliff, Prue Morgan, James Gaida, Jennifer Keating, Lyn Clearihan, Sivalal Sadasivan, Shankar Ganesh, Patitapaban Mohanty, John Weiner, George Rivers, Dragan Ilic

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    Abstract

    BACKGROUND: Professional development is essential in the health disciplines. Knowing the cost and value of educational approaches informs decisions and choices about learning and teaching practices.

    OBJECTIVE: The primary aim of this study was to conduct a cost analysis of participation in continuing professional development via social media compared with live conference attendance.

    METHODS: Clinicians interested in musculoskeletal care were invited to participate in the study activities. Quantitative data were obtained from an anonymous electronic questionnaire.

    RESULTS: Of the 272 individuals invited to contribute data to this study, 150 clinicians predominantly from Australia, United States, United Kingdom, India, and Malaysia completed the outcome measures. Half of the respondents (78/150, 52.0%) believed that they would learn more with the live conference format. The median perceived participation costs for the live conference format was Aus $1596 (interquartile range, IQR 172.50-2852.00). The perceived cost of participation for equivalent content delivered via social media was Aus $15 (IQR 0.00-58.50). The majority of the clinicians (114/146, 78.1%, missing data n=4) indicated that they would pay for a subscription-based service, delivered by social media, to the median value of Aus $59.50.

    CONCLUSIONS: Social media platforms are evolving into an acceptable and financially sustainable medium for the continued professional development of health professionals. When factoring in the reduced costs of participation and the reduced loss of employable hours from the perspective of the health service, professional development via social media has unique strengths that challenge the traditional live conference delivery format.

    Original languageEnglish
    Pages (from-to)e5
    JournalJMIR medical education
    Volume3
    Issue number1
    DOIs
    Publication statusPublished - 30 Mar 2017

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    Social Media
    Costs and Cost Analysis
    Malaysia
    Health
    Health Services
    India
    Teaching
    Outcome Assessment (Health Care)
    Learning

    Cite this

    Maloney, Stephen ; Tunnecliff, Jacqueline ; Morgan, Prue ; Gaida, James ; Keating, Jennifer ; Clearihan, Lyn ; Sadasivan, Sivalal ; Ganesh, Shankar ; Mohanty, Patitapaban ; Weiner, John ; Rivers, George ; Ilic, Dragan. / Continuing Professional Development via Social Media or Conference Attendance : A Cost Analysis. In: JMIR medical education. 2017 ; Vol. 3, No. 1. pp. e5.
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    title = "Continuing Professional Development via Social Media or Conference Attendance: A Cost Analysis",
    abstract = "BACKGROUND: Professional development is essential in the health disciplines. Knowing the cost and value of educational approaches informs decisions and choices about learning and teaching practices.OBJECTIVE: The primary aim of this study was to conduct a cost analysis of participation in continuing professional development via social media compared with live conference attendance.METHODS: Clinicians interested in musculoskeletal care were invited to participate in the study activities. Quantitative data were obtained from an anonymous electronic questionnaire.RESULTS: Of the 272 individuals invited to contribute data to this study, 150 clinicians predominantly from Australia, United States, United Kingdom, India, and Malaysia completed the outcome measures. Half of the respondents (78/150, 52.0{\%}) believed that they would learn more with the live conference format. The median perceived participation costs for the live conference format was Aus $1596 (interquartile range, IQR 172.50-2852.00). The perceived cost of participation for equivalent content delivered via social media was Aus $15 (IQR 0.00-58.50). The majority of the clinicians (114/146, 78.1{\%}, missing data n=4) indicated that they would pay for a subscription-based service, delivered by social media, to the median value of Aus $59.50.CONCLUSIONS: Social media platforms are evolving into an acceptable and financially sustainable medium for the continued professional development of health professionals. When factoring in the reduced costs of participation and the reduced loss of employable hours from the perspective of the health service, professional development via social media has unique strengths that challenge the traditional live conference delivery format.",
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    Maloney, S, Tunnecliff, J, Morgan, P, Gaida, J, Keating, J, Clearihan, L, Sadasivan, S, Ganesh, S, Mohanty, P, Weiner, J, Rivers, G & Ilic, D 2017, 'Continuing Professional Development via Social Media or Conference Attendance: A Cost Analysis', JMIR medical education, vol. 3, no. 1, pp. e5. https://doi.org/10.2196/mededu.6357

    Continuing Professional Development via Social Media or Conference Attendance : A Cost Analysis. / Maloney, Stephen; Tunnecliff, Jacqueline; Morgan, Prue; Gaida, James; Keating, Jennifer; Clearihan, Lyn; Sadasivan, Sivalal; Ganesh, Shankar; Mohanty, Patitapaban; Weiner, John; Rivers, George; Ilic, Dragan.

    In: JMIR medical education, Vol. 3, No. 1, 30.03.2017, p. e5.

    Research output: Contribution to journalArticle

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    T1 - Continuing Professional Development via Social Media or Conference Attendance

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    AU - Maloney, Stephen

    AU - Tunnecliff, Jacqueline

    AU - Morgan, Prue

    AU - Gaida, James

    AU - Keating, Jennifer

    AU - Clearihan, Lyn

    AU - Sadasivan, Sivalal

    AU - Ganesh, Shankar

    AU - Mohanty, Patitapaban

    AU - Weiner, John

    AU - Rivers, George

    AU - Ilic, Dragan

    PY - 2017/3/30

    Y1 - 2017/3/30

    N2 - BACKGROUND: Professional development is essential in the health disciplines. Knowing the cost and value of educational approaches informs decisions and choices about learning and teaching practices.OBJECTIVE: The primary aim of this study was to conduct a cost analysis of participation in continuing professional development via social media compared with live conference attendance.METHODS: Clinicians interested in musculoskeletal care were invited to participate in the study activities. Quantitative data were obtained from an anonymous electronic questionnaire.RESULTS: Of the 272 individuals invited to contribute data to this study, 150 clinicians predominantly from Australia, United States, United Kingdom, India, and Malaysia completed the outcome measures. Half of the respondents (78/150, 52.0%) believed that they would learn more with the live conference format. The median perceived participation costs for the live conference format was Aus $1596 (interquartile range, IQR 172.50-2852.00). The perceived cost of participation for equivalent content delivered via social media was Aus $15 (IQR 0.00-58.50). The majority of the clinicians (114/146, 78.1%, missing data n=4) indicated that they would pay for a subscription-based service, delivered by social media, to the median value of Aus $59.50.CONCLUSIONS: Social media platforms are evolving into an acceptable and financially sustainable medium for the continued professional development of health professionals. When factoring in the reduced costs of participation and the reduced loss of employable hours from the perspective of the health service, professional development via social media has unique strengths that challenge the traditional live conference delivery format.

    AB - BACKGROUND: Professional development is essential in the health disciplines. Knowing the cost and value of educational approaches informs decisions and choices about learning and teaching practices.OBJECTIVE: The primary aim of this study was to conduct a cost analysis of participation in continuing professional development via social media compared with live conference attendance.METHODS: Clinicians interested in musculoskeletal care were invited to participate in the study activities. Quantitative data were obtained from an anonymous electronic questionnaire.RESULTS: Of the 272 individuals invited to contribute data to this study, 150 clinicians predominantly from Australia, United States, United Kingdom, India, and Malaysia completed the outcome measures. Half of the respondents (78/150, 52.0%) believed that they would learn more with the live conference format. The median perceived participation costs for the live conference format was Aus $1596 (interquartile range, IQR 172.50-2852.00). The perceived cost of participation for equivalent content delivered via social media was Aus $15 (IQR 0.00-58.50). The majority of the clinicians (114/146, 78.1%, missing data n=4) indicated that they would pay for a subscription-based service, delivered by social media, to the median value of Aus $59.50.CONCLUSIONS: Social media platforms are evolving into an acceptable and financially sustainable medium for the continued professional development of health professionals. When factoring in the reduced costs of participation and the reduced loss of employable hours from the perspective of the health service, professional development via social media has unique strengths that challenge the traditional live conference delivery format.

    KW - Journal Article

    U2 - 10.2196/mededu.6357

    DO - 10.2196/mededu.6357

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    SP - e5

    JO - JMIR medical education

    JF - JMIR medical education

    SN - 2369-3762

    IS - 1

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