Continuous Professional Development: A Model for Selecting Sport Development Courses

Kevin THOMPSON, Fraser McLeay, Mathew Sutherland

Research output: A Conference proceeding or a Chapter in BookConference contribution

Abstract

In this paper, we explore the factors that drive customer choices for courses in the context of UK sport professional development service providers. We develop a synthesised model of the attributes customers consider important, drawing upon random utility theory and using a discrete choice model to analyse the results of a survey of potential course attendees. Findings show a strong demand for alternative style courses and highlight the importance of both word of mouth and on-line feedback from previous course attendees. We make both theoretical and practical contributions and provide an alternative methodological approach to understanding continuing professional development course choices made by sports service providers
Original languageEnglish
Title of host publication2013 Australia New Zealand Marketing Academy Conference (ANZMAC)
EditorsRod Brodie
Place of PublicationAuckland
PublisherAuckland University of Technology
Pages1-7
Number of pages7
ISBN (Print)9780646563305
Publication statusPublished - 2013
EventAustralian and New Zealand Academy of Management, ANZMAC 2013: Engineering in Our Future - Auckland, Auckland, New Zealand
Duration: 1 Dec 20134 Dec 2013

Conference

ConferenceAustralian and New Zealand Academy of Management, ANZMAC 2013
Abbreviated titleANZMAC 2013
CountryNew Zealand
CityAuckland
Period1/12/134/12/13

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