Continuous Professional Development: A Model for Selecting Sport Development Courses

Kevin THOMPSON, Fraser McLeay, Mathew Sutherland

    Research output: A Conference proceeding or a Chapter in BookConference contributionpeer-review


    In this paper, we explore the factors that drive customer choices for courses in the context of UK sport professional development service providers. We develop a synthesised model of the attributes customers consider important, drawing upon random utility theory and using a discrete choice model to analyse the results of a survey of potential course attendees. Findings show a strong demand for alternative style courses and highlight the importance of both word of mouth and on-line feedback from previous course attendees. We make both theoretical and practical contributions and provide an alternative methodological approach to understanding continuing professional development course choices made by sports service providers
    Original languageEnglish
    Title of host publication2013 Australia New Zealand Marketing Academy Conference (ANZMAC)
    EditorsRod Brodie
    Place of PublicationAuckland
    PublisherAuckland University of Technology
    Number of pages7
    ISBN (Print)9780646563305
    Publication statusPublished - 2013
    EventAustralian and New Zealand Academy of Management, ANZMAC 2013: Engineering in Our Future - Auckland, Auckland, New Zealand
    Duration: 1 Dec 20134 Dec 2013


    ConferenceAustralian and New Zealand Academy of Management, ANZMAC 2013
    Abbreviated titleANZMAC 2013
    Country/TerritoryNew Zealand


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