Conversations about Alcohol and Pregnancy

    Research output: Book/ReportCommissioned report


    This study examines how the Australian media portray alcohol and pregnancy and how women
    respond to mediated information and advice about drinking during pregnancy. Women’s alcohol
    consumption has attracted increasing media attention in the past decade (Gentile, 2011), yet little is
    known about how women interpret and respond – in terms of their consumption and information
    seeking practices – to claims about the risks of consuming alcohol during pregnancy. Health advice in
    Australia states that for women who are pregnant, planning pregnancy or breastfeeding, not
    drinking is the safest (NHMRC, 2009). However, research shows that some women do not abstain
    from alcohol while pregnant (Colvin et al., 2007).
    This study was designed to address this research gap using qualitative research (including textual
    analyses of news reports, interviews and focus groups) to explore women’s understanding of
    drinking alcohol in pregnancy and how they interpret media portrayals of the issue. It involved a
    framing analysis of 110 items from online and print newspapers, parenting and pregnancy websites
    and television news and current affairs about alcohol and pregnancy between 1 January 2013 and 31
    October 2014. This was complemented by interviews and focus groups with 20 women based in
    Canberra, who were currently pregnant, had young children, or were planning for pregnancy.
    Original languageEnglish
    Place of PublicationCanberra
    PublisherFoundation for Alcohol Research and Education
    Commissioning bodyFoundation for Alcohol Research Education
    Number of pages77
    ISBN (Print)9780994347657
    Publication statusPublished - 2015


    Dive into the research topics of 'Conversations about Alcohol and Pregnancy'. Together they form a unique fingerprint.

    Cite this