Corporate innovation in tourism - a study on enablers of innovation in tourism companies

Anita Zehrer, Birgit MUSKAT, Matthias MUSKAT, Mike Peters

    Research output: A Conference proceeding or a Chapter in BookConference contribution

    Abstract

    The importance of innovation is widely recognized, however its analysis in the tourism industry is difficult due to the small and medium-sized structure of the sector. Innovativeness reflects a company's tendency to engage in and support new ideas, novelty, experimentation, and creative processes that may result in new products, services, or the like. This research suggests that there are various factors which influence innovativeness of tourism companies and aims to contribute to the debate on the concept of innovativeness in tourism. The paper undertakes a review of the relevant literature and presents a quantitative study among former winners or finalists of innovation awards in Europe (Germany, Austria, Switzerland) and Australia to find out which factors stimulate innovativeness and innovative behaviour. Authors aim to confirm the single influencing attributes according to literature by the gathered data for both internal and external influencing factors on innovativeness.
    Original languageEnglish
    Title of host publicationTourism and hospitality in the contemporary world: Trends, changes and complexity
    EditorsP Monica Chien
    Place of PublicationBrisbane, Australia
    PublisherSchool of Tourism, The University of Queensland
    Pages1205-1208
    Number of pages4
    ISBN (Print)9780987050755
    Publication statusPublished - 2014
    EventCAUTHE 2014: Tourism and Hospitality in the Contemporary World: Trends, Changes and Complexity - Brisbane, Australia
    Duration: 10 Feb 201413 Feb 2014

    Conference

    ConferenceCAUTHE 2014: Tourism and Hospitality in the Contemporary World: Trends, Changes and Complexity
    CountryAustralia
    CityBrisbane
    Period10/02/1413/02/14

    Fingerprint Dive into the research topics of 'Corporate innovation in tourism - a study on enablers of innovation in tourism companies'. Together they form a unique fingerprint.

    Cite this