The importance of innovation is widely recognized, however its analysis in the tourism industry is difficult due to the small and medium-sized structure of the sector. Innovativeness reflects a company's tendency to engage in and support new ideas, novelty, experimentation, and creative processes that may result in new products, services, or the like. This research suggests that there are various factors which influence innovativeness of tourism companies and aims to contribute to the debate on the concept of innovativeness in tourism. The paper undertakes a review of the relevant literature and presents a quantitative study among former winners or finalists of innovation awards in Europe (Germany, Austria, Switzerland) and Australia to find out which factors stimulate innovativeness and innovative behaviour. Authors aim to confirm the single influencing attributes according to literature by the gathered data for both internal and external influencing factors on innovativeness.
|Title of host publication||Tourism and hospitality in the contemporary world: Trends, changes and complexity|
|Editors||P Monica Chien|
|Place of Publication||Brisbane, Australia|
|Publisher||School of Tourism, The University of Queensland|
|Number of pages||4|
|Publication status||Published - 2014|
|Event||CAUTHE 2014: Tourism and Hospitality in the Contemporary World: Trends, Changes and Complexity - Brisbane, Australia|
Duration: 10 Feb 2014 → 13 Feb 2014
|Conference||CAUTHE 2014: Tourism and Hospitality in the Contemporary World: Trends, Changes and Complexity|
|Period||10/02/14 → 13/02/14|
Zehrer, A., MUSKAT, B., MUSKAT, M., & Peters, M. (2014). Corporate innovation in tourism - a study on enablers of innovation in tourism companies. In P. M. Chien (Ed.), Tourism and hospitality in the contemporary world: Trends, changes and complexity (pp. 1205-1208). Brisbane, Australia: School of Tourism, The University of Queensland.