Abstract
In the new world order the preservation of human rights has been receiving renewed attention which is driven not only by code of conduct but also through corporate ethical practices in the marketplace. There is a growing demand on corporations to base their decisions and operations on the satisfaction of society’s expectations and stakeholders’ interests which has paved the way for establishing a new norm for corporate social responsibility (CSR) encapsulating human rights development programs. Thus, an approach to establish international standards of human rights for the practice of CSR and stakeholder management could be derived from rights to form reciprocal relationships between organizations and society. Against this backdrop this paper explores the dimensions of voluntary CSR practices based on extant literature and proposes a framework embedded in a governance mechanism for implementing CSR-encapsulated human rights program. This pioneering initiative has the potential of generating further research
Original language | English |
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Title of host publication | ANZMAC 2012 Proceedings |
Editors | Svetlana Jenni |
Place of Publication | Adelaide |
Publisher | Ehrenberg-Bass, Institute of Marketing |
Pages | 1-7 |
Number of pages | 7 |
ISBN (Print) | 9780646563305 |
Publication status | Published - 2012 |
Event | Australian & New Zealand Marketing Academy Conference (ANZMAC) - Adelaide, Adelaide, Australia Duration: 3 Dec 2012 → 6 Dec 2012 |
Conference
Conference | Australian & New Zealand Marketing Academy Conference (ANZMAC) |
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Country/Territory | Australia |
City | Adelaide |
Period | 3/12/12 → 6/12/12 |