Costs and Benefits in Social Marketing Campaigns - A Framework for the Analysis of Customer and Agency Perspectives

Greg Mahony, Raechel Johns

Research output: A Conference proceeding or a Chapter in BookConference contribution

Original languageEnglish
Title of host publicationABBSA Conference
EditorsAdee Athjiyman, Elias Shehadie
Place of PublicationCairns, Qld.
PublisherCentre for Business and Economic Research, James Cook Univer.
Pages621-634
Number of pages14
ISBN (Print)0-646-45032-8
Publication statusPublished - 2005
EventAustralasian Business and Behaviourial Sciences Association - Cairns, Australia
Duration: 5 Aug 20057 Aug 2005

Conference

ConferenceAustralasian Business and Behaviourial Sciences Association
CountryAustralia
CityCairns
Period5/08/057/08/05

Cite this

Mahony, G., & Johns, R. (2005). Costs and Benefits in Social Marketing Campaigns - A Framework for the Analysis of Customer and Agency Perspectives. In A. Athjiyman, & E. Shehadie (Eds.), ABBSA Conference (pp. 621-634). Cairns, Qld.: Centre for Business and Economic Research, James Cook Univer..
Mahony, Greg ; Johns, Raechel. / Costs and Benefits in Social Marketing Campaigns - A Framework for the Analysis of Customer and Agency Perspectives. ABBSA Conference. editor / Adee Athjiyman ; Elias Shehadie. Cairns, Qld. : Centre for Business and Economic Research, James Cook Univer., 2005. pp. 621-634
@inproceedings{716ce0c370234deeb0012d7d6da52d64,
title = "Costs and Benefits in Social Marketing Campaigns - A Framework for the Analysis of Customer and Agency Perspectives",
author = "Greg Mahony and Raechel Johns",
year = "2005",
language = "English",
isbn = "0-646-45032-8",
pages = "621--634",
editor = "Adee Athjiyman and Elias Shehadie",
booktitle = "ABBSA Conference",
publisher = "Centre for Business and Economic Research, James Cook Univer.",

}

Mahony, G & Johns, R 2005, Costs and Benefits in Social Marketing Campaigns - A Framework for the Analysis of Customer and Agency Perspectives. in A Athjiyman & E Shehadie (eds), ABBSA Conference. Centre for Business and Economic Research, James Cook Univer., Cairns, Qld., pp. 621-634, Australasian Business and Behaviourial Sciences Association, Cairns, Australia, 5/08/05.

Costs and Benefits in Social Marketing Campaigns - A Framework for the Analysis of Customer and Agency Perspectives. / Mahony, Greg; Johns, Raechel.

ABBSA Conference. ed. / Adee Athjiyman; Elias Shehadie. Cairns, Qld. : Centre for Business and Economic Research, James Cook Univer., 2005. p. 621-634.

Research output: A Conference proceeding or a Chapter in BookConference contribution

TY - GEN

T1 - Costs and Benefits in Social Marketing Campaigns - A Framework for the Analysis of Customer and Agency Perspectives

AU - Mahony, Greg

AU - Johns, Raechel

PY - 2005

Y1 - 2005

M3 - Conference contribution

SN - 0-646-45032-8

SP - 621

EP - 634

BT - ABBSA Conference

A2 - Athjiyman, Adee

A2 - Shehadie, Elias

PB - Centre for Business and Economic Research, James Cook Univer.

CY - Cairns, Qld.

ER -

Mahony G, Johns R. Costs and Benefits in Social Marketing Campaigns - A Framework for the Analysis of Customer and Agency Perspectives. In Athjiyman A, Shehadie E, editors, ABBSA Conference. Cairns, Qld.: Centre for Business and Economic Research, James Cook Univer. 2005. p. 621-634