Costs and Benefits in Social Marketing Campaigns - A Framework for the Analysis of Customer and Agency Perspectives

Greg Mahony, Raechel Johns

Research output: A Conference proceeding or a Chapter in BookConference contribution

Original languageEnglish
Title of host publicationABBSA Conference
EditorsAdee Athjiyman, Elias Shehadie
Place of PublicationCairns, Qld.
PublisherCentre for Business and Economic Research, James Cook Univer.
Pages621-634
Number of pages14
ISBN (Print)0-646-45032-8
Publication statusPublished - 2005
EventAustralasian Business and Behaviourial Sciences Association - Cairns, Australia
Duration: 5 Aug 20057 Aug 2005

Conference

ConferenceAustralasian Business and Behaviourial Sciences Association
CountryAustralia
CityCairns
Period5/08/057/08/05

Cite this

Mahony, G., & Johns, R. (2005). Costs and Benefits in Social Marketing Campaigns - A Framework for the Analysis of Customer and Agency Perspectives. In A. Athjiyman, & E. Shehadie (Eds.), ABBSA Conference (pp. 621-634). Centre for Business and Economic Research, James Cook Univer..