Costs and Benefits in Social Marketing Campaigns - A Framework for the Analysis of Customer and Agency Perspectives

Research output: A Conference proceeding or a Chapter in Book › Conference contribution › peer-review

Original language	English
Title of host publication	ABBSA Conference
Editors	Adee Athjiyman, Elias Shehadie
Place of Publication	Cairns, Qld.
Publisher	Centre for Business and Economic Research, James Cook Univer.
Pages	621-634
Number of pages	14
ISBN (Print)	0-646-45032-8
Publication status	Published - 2005
Event	Australasian Business and Behaviourial Sciences Association - Cairns, Australia Duration: 5 Aug 2005 → 7 Aug 2005

Conference	Australasian Business and Behaviourial Sciences Association
Country/Territory	Australia
City	Cairns
Period	5/08/05 → 7/08/05

Cite this

@inproceedings{716ce0c370234deeb0012d7d6da52d64,

title = "Costs and Benefits in Social Marketing Campaigns - A Framework for the Analysis of Customer and Agency Perspectives",

author = "Greg Mahony and Raechel Johns",

year = "2005",

language = "English",

isbn = "0-646-45032-8",

pages = "621--634",

editor = "Adee Athjiyman and Elias Shehadie",

booktitle = "ABBSA Conference",

publisher = "Centre for Business and Economic Research, James Cook Univer.",

note = "Australasian Business and Behaviourial Sciences Association ; Conference date: 05-08-2005 Through 07-08-2005",

}

Mahony, G & Johns, R 2005, Costs and Benefits in Social Marketing Campaigns - A Framework for the Analysis of Customer and Agency Perspectives. in A Athjiyman & E Shehadie (eds), ABBSA Conference. Centre for Business and Economic Research, James Cook Univer., Cairns, Qld., pp. 621-634, Australasian Business and Behaviourial Sciences Association, Cairns, Australia, 5/08/05.

Costs and Benefits in Social Marketing Campaigns - A Framework for the Analysis of Customer and Agency Perspectives. / Mahony, Greg; Johns, Raechel.
ABBSA Conference. ed. / Adee Athjiyman; Elias Shehadie. Cairns, Qld.: Centre for Business and Economic Research, James Cook Univer., 2005. p. 621-634.

Research output: A Conference proceeding or a Chapter in Book › Conference contribution › peer-review

TY - GEN

T1 - Costs and Benefits in Social Marketing Campaigns - A Framework for the Analysis of Customer and Agency Perspectives

AU - Mahony, Greg

AU - Johns, Raechel

PY - 2005

Y1 - 2005

M3 - Conference contribution

SN - 0-646-45032-8

SP - 621

EP - 634

BT - ABBSA Conference

A2 - Athjiyman, Adee

A2 - Shehadie, Elias

PB - Centre for Business and Economic Research, James Cook Univer.

CY - Cairns, Qld.

T2 - Australasian Business and Behaviourial Sciences Association

Y2 - 5 August 2005 through 7 August 2005

ER -