COVID-19 and Social Media Use by Professional Sport Organisations

Stirling Sharpe; Olan Scott; Bo Li

doi:10.4324/9781003176329-17

COVID-19 and Social Media Use by Professional Sport Organisations

Stirling Sharpe, Olan Scott, Bo Li

Research Institute for Sport and Exercise

Research output: A Conference proceeding or a Chapter in Book › Chapter › peer-review

1 Citation (Scopus)

Abstract

In Chapter 15, the authors analyse the use of social media by athletes and sport organisations during the pandemic. Ironically, while social media as a digital platform have typically been pilloried by multiple actors and social commentators, the format has provided a positive outlet for many athletes who faced the prospect of being in lockdown for weeks, if not months. This chapter considers how athletes and sport organisations engaged with their fans during the initial period of the COVID-19 pandemic.

Original language	English
Title of host publication	Routledge Handbook of Sport and COVID-19
Editors	Stephen Frawley, Nico Schulenkorf
Place of Publication	United Kingdom
Publisher	Taylor & Francis
Chapter	15
Pages	152-160
Number of pages	9
Edition	1
ISBN (Electronic)	9781003176329
ISBN (Print)	9781032009070
DOIs	https://doi.org/10.4324/9781003176329-17
Publication status	Published - 1 Jan 2022

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COVID-19 and Social Media Use by Professional Sport Organisations

Abstract

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