Creative critique in visual communication: Effective feedback in design projects through voice-centred studio-based communication and online delivery

Mary-Jane Taylor, Coralie McCormack

    Research output: A Conference proceeding or a Chapter in BookConference contribution

    Abstract

    Creative review and critique in visual communication education is critical to learning and creative design outcomes. If we accept that creative outcomes are vital to design learning, and critique is critical to learning through design, then it is imperative that teachers investigate their practice of giving feedback on student artefacts, especially in the design context and the rapidly evolving virtual and online environment of contemporary education. This imperative is even greater if we accept that assessing creativity, and critique of design artefacts, is highly contestable and an emotionally charged event. How does the design teacher construct creative knowledge for the student designer? How can individual teachers analyse and improve their critique on student learning products and incorporate the improvements into their everyday teaching practice? Oral communication plays an important scaffolding role in developing socially-held and shared knowledge of creativity and the design artefact. This paper reports an action-orientated process in which final year graphic design students, a design lecturer and her colleagues collaborated to develop, trial and revise, a checklist for giving constructive verbal critique, both online and face-to-face, in a design project-based context. This paper builds upon – and updates – our initial research presented at ACUADS 2004, ‘Critiquing critique: Investigating effective verbal feedback in graphic design critiques’
    Original languageEnglish
    Title of host publicationThinking the Future: Art, Design & Creativity : Proceedings of the 2006 Australian Council of University Art and Design Schools Annual Conference
    Place of PublicationAustralia
    PublisherAustralian Council of University Art and Design Schools
    Pages1-11
    Number of pages11
    ISBN (Print)9780975836019
    Publication statusPublished - 2006
    EventACUADS 2006 Conference - Melbourne, Australia
    Duration: 27 Sep 200629 Sep 2006

    Conference

    ConferenceACUADS 2006 Conference
    CountryAustralia
    CityMelbourne
    Period27/09/0629/09/06

    Fingerprint

    visual communication
    artifact
    communication
    learning
    creativity
    teacher
    student
    teaching practice
    education
    university teacher
    event

    Cite this

    Taylor, M-J., & McCormack, C. (2006). Creative critique in visual communication: Effective feedback in design projects through voice-centred studio-based communication and online delivery. In Thinking the Future: Art, Design & Creativity : Proceedings of the 2006 Australian Council of University Art and Design Schools Annual Conference (pp. 1-11). Australia: Australian Council of University Art and Design Schools.
    Taylor, Mary-Jane ; McCormack, Coralie. / Creative critique in visual communication: Effective feedback in design projects through voice-centred studio-based communication and online delivery. Thinking the Future: Art, Design & Creativity : Proceedings of the 2006 Australian Council of University Art and Design Schools Annual Conference . Australia : Australian Council of University Art and Design Schools, 2006. pp. 1-11
    @inproceedings{0ebd983e48d34919be0e4f0f565b6044,
    title = "Creative critique in visual communication: Effective feedback in design projects through voice-centred studio-based communication and online delivery",
    abstract = "Creative review and critique in visual communication education is critical to learning and creative design outcomes. If we accept that creative outcomes are vital to design learning, and critique is critical to learning through design, then it is imperative that teachers investigate their practice of giving feedback on student artefacts, especially in the design context and the rapidly evolving virtual and online environment of contemporary education. This imperative is even greater if we accept that assessing creativity, and critique of design artefacts, is highly contestable and an emotionally charged event. How does the design teacher construct creative knowledge for the student designer? How can individual teachers analyse and improve their critique on student learning products and incorporate the improvements into their everyday teaching practice? Oral communication plays an important scaffolding role in developing socially-held and shared knowledge of creativity and the design artefact. This paper reports an action-orientated process in which final year graphic design students, a design lecturer and her colleagues collaborated to develop, trial and revise, a checklist for giving constructive verbal critique, both online and face-to-face, in a design project-based context. This paper builds upon – and updates – our initial research presented at ACUADS 2004, ‘Critiquing critique: Investigating effective verbal feedback in graphic design critiques’",
    author = "Mary-Jane Taylor and Coralie McCormack",
    year = "2006",
    language = "English",
    isbn = "9780975836019",
    pages = "1--11",
    booktitle = "Thinking the Future: Art, Design & Creativity : Proceedings of the 2006 Australian Council of University Art and Design Schools Annual Conference",
    publisher = "Australian Council of University Art and Design Schools",

    }

    Taylor, M-J & McCormack, C 2006, Creative critique in visual communication: Effective feedback in design projects through voice-centred studio-based communication and online delivery. in Thinking the Future: Art, Design & Creativity : Proceedings of the 2006 Australian Council of University Art and Design Schools Annual Conference . Australian Council of University Art and Design Schools, Australia, pp. 1-11, ACUADS 2006 Conference, Melbourne, Australia, 27/09/06.

    Creative critique in visual communication: Effective feedback in design projects through voice-centred studio-based communication and online delivery. / Taylor, Mary-Jane; McCormack, Coralie.

    Thinking the Future: Art, Design & Creativity : Proceedings of the 2006 Australian Council of University Art and Design Schools Annual Conference . Australia : Australian Council of University Art and Design Schools, 2006. p. 1-11.

    Research output: A Conference proceeding or a Chapter in BookConference contribution

    TY - GEN

    T1 - Creative critique in visual communication: Effective feedback in design projects through voice-centred studio-based communication and online delivery

    AU - Taylor, Mary-Jane

    AU - McCormack, Coralie

    PY - 2006

    Y1 - 2006

    N2 - Creative review and critique in visual communication education is critical to learning and creative design outcomes. If we accept that creative outcomes are vital to design learning, and critique is critical to learning through design, then it is imperative that teachers investigate their practice of giving feedback on student artefacts, especially in the design context and the rapidly evolving virtual and online environment of contemporary education. This imperative is even greater if we accept that assessing creativity, and critique of design artefacts, is highly contestable and an emotionally charged event. How does the design teacher construct creative knowledge for the student designer? How can individual teachers analyse and improve their critique on student learning products and incorporate the improvements into their everyday teaching practice? Oral communication plays an important scaffolding role in developing socially-held and shared knowledge of creativity and the design artefact. This paper reports an action-orientated process in which final year graphic design students, a design lecturer and her colleagues collaborated to develop, trial and revise, a checklist for giving constructive verbal critique, both online and face-to-face, in a design project-based context. This paper builds upon – and updates – our initial research presented at ACUADS 2004, ‘Critiquing critique: Investigating effective verbal feedback in graphic design critiques’

    AB - Creative review and critique in visual communication education is critical to learning and creative design outcomes. If we accept that creative outcomes are vital to design learning, and critique is critical to learning through design, then it is imperative that teachers investigate their practice of giving feedback on student artefacts, especially in the design context and the rapidly evolving virtual and online environment of contemporary education. This imperative is even greater if we accept that assessing creativity, and critique of design artefacts, is highly contestable and an emotionally charged event. How does the design teacher construct creative knowledge for the student designer? How can individual teachers analyse and improve their critique on student learning products and incorporate the improvements into their everyday teaching practice? Oral communication plays an important scaffolding role in developing socially-held and shared knowledge of creativity and the design artefact. This paper reports an action-orientated process in which final year graphic design students, a design lecturer and her colleagues collaborated to develop, trial and revise, a checklist for giving constructive verbal critique, both online and face-to-face, in a design project-based context. This paper builds upon – and updates – our initial research presented at ACUADS 2004, ‘Critiquing critique: Investigating effective verbal feedback in graphic design critiques’

    M3 - Conference contribution

    SN - 9780975836019

    SP - 1

    EP - 11

    BT - Thinking the Future: Art, Design & Creativity : Proceedings of the 2006 Australian Council of University Art and Design Schools Annual Conference

    PB - Australian Council of University Art and Design Schools

    CY - Australia

    ER -

    Taylor M-J, McCormack C. Creative critique in visual communication: Effective feedback in design projects through voice-centred studio-based communication and online delivery. In Thinking the Future: Art, Design & Creativity : Proceedings of the 2006 Australian Council of University Art and Design Schools Annual Conference . Australia: Australian Council of University Art and Design Schools. 2006. p. 1-11