Crisis communication and recovery for the tourism industry: Lessons from the 2001 foot and mouth disease outbreak in the UK

Brent Ritchie, Humphrey Dorrell, Daniela Miller, Graham Miller

    Research output: Contribution to journalArticle

    22 Citations (Scopus)

    Abstract

    As the number of disasters and crises affecting the tourism industry increases, it is becoming necessary to understand the nature of these disasters and how to manage and limit the impacts of such incidents. This paper defines crises and disasters before discussing the area of crisis communication management and crisis communication in the tourism industry. The paper then applies the foot and mouth disease (FMD) which occurred in the United Kingdom to crisis communication theory at a national level (by examining the response of the British Tourist Authority) and at a local level (by examining the response of a District Council). The response was limited in part because of a lack of preparedness, but also due to the nature of the foot and mouth outbreak, and the speed and severity of international media coverage. Action was taken in the emergency phase of the crisis and was reactive involving inconsistency in developing key messages to stakeholders, partly due to confusion and a lack of information at the national level. Recovery marketing was also limited due to the length of time of the disease outbreak. This paper provides lessons for destinations and organisations are discussed which may help develop crisis communication strategies for tourism organisations.
    Original languageEnglish
    Pages (from-to)199-216
    Number of pages18
    JournalJournal of Travel and Tourism Marketing
    Volume15
    Issue number2-3
    DOIs
    Publication statusPublished - 2003

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    foot and mouth disease
    tourism
    communication
    disaster
    industry
    marketing
    stakeholder
    Crisis communication
    Tourism industry
    Foot and mouth disease
    Disaster

    Cite this

    Ritchie, Brent ; Dorrell, Humphrey ; Miller, Daniela ; Miller, Graham. / Crisis communication and recovery for the tourism industry: Lessons from the 2001 foot and mouth disease outbreak in the UK. In: Journal of Travel and Tourism Marketing. 2003 ; Vol. 15, No. 2-3. pp. 199-216.
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    Crisis communication and recovery for the tourism industry: Lessons from the 2001 foot and mouth disease outbreak in the UK. / Ritchie, Brent; Dorrell, Humphrey; Miller, Daniela; Miller, Graham.

    In: Journal of Travel and Tourism Marketing, Vol. 15, No. 2-3, 2003, p. 199-216.

    Research output: Contribution to journalArticle

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