Critical thinking is recognised as a necessary central competency of university graduates in a variety of professional fields. Many articles identify and expound on the need for critical thinking pedagogy allied with sound moral and ethical thought and behaviour. This paper seeks to identify the central aspects of critical thinking within the ethical conceptual terms of ontology, epistemology, and axiology for sport management pedagogy. Within the concept of axiology is the basis of ethical thinking and acting. We weave the discussion of critical thinking within an ethical basis toward practical pedagogical activities for developing and advancing critical thinking skills and abilities in sport management graduates.