TY - CHAP
T1 - Cross-Cultural Study of Online User Behavior in Fashion E-Commerce
T2 - A Comparison of Britain and China
AU - PENG, Fanke
AU - AN, Ni
AU - Vecchi, Alessandra
PY - 2017
Y1 - 2017
N2 - Adopting the Technology Acceptance Model (TAM) - perceived usefulness and perceived ease of use (Davis, Bagozzi, & Waeshaw, 1989) and Customer Buying Decision Process (Engel, Kollat, & Blackwell, 1968), this research examines the role of culture in influencing online shopping use, comparing differences across two continents and countries: Britain and China. Qualitative data obtained through the semi-structured focus group interviews was analysed using content analysis, which involves examining the accumulated data for ideas and constructs that have been pre-determined. The TAM held for the U.K. This project also explores whether the relationships hold for the emerging Chinese market.
AB - Adopting the Technology Acceptance Model (TAM) - perceived usefulness and perceived ease of use (Davis, Bagozzi, & Waeshaw, 1989) and Customer Buying Decision Process (Engel, Kollat, & Blackwell, 1968), this research examines the role of culture in influencing online shopping use, comparing differences across two continents and countries: Britain and China. Qualitative data obtained through the semi-structured focus group interviews was analysed using content analysis, which involves examining the accumulated data for ideas and constructs that have been pre-determined. The TAM held for the U.K. This project also explores whether the relationships hold for the emerging Chinese market.
KW - Cross-cultural study
KW - Fashion e-commerce
KW - User behavior
UR - http://www.scopus.com/inward/record.url?scp=85028421056&partnerID=8YFLogxK
UR - https://www.mendeley.com/catalogue/36f8fa9d-3686-3739-839e-3743ab3e6c8c/
U2 - 10.4018/978-1-5225-1865-5.ch012
DO - 10.4018/978-1-5225-1865-5.ch012
M3 - Other chapter contribution
SN - 9781522518655
T3 - Advances in Business Information Systems and Analytics (ABISA)
SP - 277
EP - 293
BT - Advanced Fashion Technology and Operations Management
A2 - Vecchi, Alessandra
PB - IGI Global
CY - Hershey PA, USA
ER -