Customer feedback – whom do we trust? An exploration of trust, feedback and ‘co-creation of meaning’ on online travel booking sites

Petra Bouvain, Matthias Muskat, Birgit Muskat

    Research output: Contribution to conference (non-published works)Paperpeer-review

    Original languageEnglish
    Pages1-5
    Number of pages5
    Publication statusPublished - 2012
    EventLCBR European Marketing Conference - Munich, Germany
    Duration: 9 Aug 201210 Aug 2012

    Conference

    ConferenceLCBR European Marketing Conference
    Country/TerritoryGermany
    CityMunich
    Period9/08/1210/08/12

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