Customer feedback – whom do we trust?: An exploration of trust, feedback and ‘co-creation of meaning’ on online travel booking sites

Petra Bouvain; Matthias Muskat; Birgit Muskat

Customer feedback – whom do we trust? An exploration of trust, feedback and ‘co-creation of meaning’ on online travel booking sites

Petra Bouvain, Matthias Muskat, Birgit Muskat

Research output: Contribution to conference (non-published works) › Paper › peer-review

Original language	English
Pages	1-5
Number of pages	5
Publication status	Published - 2012
Event	LCBR European Marketing Conference - Munich, Germany Duration: 9 Aug 2012 → 10 Aug 2012

Conference

Conference	LCBR European Marketing Conference
Country/Territory	Germany
City	Munich
Period	9/08/12 → 10/08/12

Cite this

@conference{944e1229d49846f4a9f8e003d91462c8,

title = "Customer feedback – whom do we trust?: An exploration of trust, feedback and {\textquoteleft}co-creation of meaning{\textquoteright} on online travel booking sites",

author = "Petra Bouvain and Matthias Muskat and Birgit Muskat",

year = "2012",

language = "English",

pages = "1--5",

note = "LCBR European Marketing Conference ; Conference date: 09-08-2012 Through 10-08-2012",

}