Customer feedback – whom do we trust? An exploration of trust, feedback and ‘co-creation of meaning’ on online travel booking sites

Petra Bouvain, Matthias Muskat, Birgit Muskat

Research output: Contribution to conference (non-published works)Paperpeer-review

Original languageEnglish
Pages1-5
Number of pages5
Publication statusPublished - 2012
EventLCBR European Marketing Conference - Munich, Germany
Duration: 9 Aug 201210 Aug 2012

Conference

ConferenceLCBR European Marketing Conference
CountryGermany
CityMunich
Period9/08/1210/08/12

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