Cut-price ‘ugly’ supermarket food won’t reduce waste – here’s why

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The battle to reduce food waste and increase access to nutritious food just got a whole lot cheaper and uglier in Australia.

In early December, Woolworths launched its “odd bunch” campaign, becoming the latest retailer to offer consumers “ugly” food at discount prices.

Mainstream food outlets tell us that fruit and vegetables are ugly when they are blemished, misshapen (perhaps with an extra appendage or two), or otherwise fail to meet their usual standards.
Original languageEnglish
Number of pages3
Specialist publicationThe Conversation
PublisherThe Conversation Paperpress
Publication statusPublished - 26 Dec 2014


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