Decoding Publics: A review of digital media analytics tools

Mathieu O'NEIL, Daniel Kelley

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Abstract

We live in the age what Castells calls "mass self-communication". As a result ever-moire data about the online communications of people and organisations are being produced, as well as about the spread and impact of these communications. Another consequence is that new software tools are regularly announced as the "next big thing" in online analytics. This report, conducted in October-November 2015, is not meant as the definitive word on the subject or as a complete snapshot of the state of play. We simply aim to provide an entry-point for those who are considering engaging with online data analytics.
Original languageEnglish
PublisherNews Media Research Centre, University of Canberra
Number of pages74
Place of PublicationCanberra
Publication statusPublished - 2016

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    O'NEIL, M., & Kelley, D. (2016). Decoding Publics: A review of digital media analytics tools. Canberra: News Media Research Centre, University of Canberra.