Designing 3PL Services: Valuable Insights from Customers

Eddie Anderson, Tim Coltman, Timothy Devinney, John Gattorna, Byron Keating

Research output: Book/ReportOther


As markets become more global and competition continues to intensify, firms are beginning to realize that competition is not exclusively a firm versus firm domain but a “supply chain against supply chain” phenomenon. For the providers of supply chain services the implications of even a modest increase in strategic importance implies greater complexity, as their operations are now more important to a thickening web of stakeholders that are more discerning and market literate. In this study we seek to open the black box of customer demand by identifying those factors that contribute most to the selection of a supply chain supplier
Original languageEnglish
Place of PublicationUniversity of Wollongong
PublisherUniversity of Wollongong Press
Number of pages33
ISBN (Print)9781741281392
Publication statusPublished - 2007
Externally publishedYes


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