Designing a game to model consumer misbehavior

Penny Drennan; Dominique A. Keeffe; Rebekah Russell-Bennett; Judy C. Drennan

Designing a game to model consumer misbehavior

Penny Drennan
, Dominique A. Keeffe
, Rebekah Russell-Bennett
, Judy C. Drennan

Research output: Contribution to conference (non-published works) › Paper › peer-review

Abstract

Traditionally, computer games have been used for entertainment and more recently, education. However, the potential for games to be used in other contexts is now becoming an area of interest for researchers. We propose that games can be used in areas such as social behavior research, particularly in the area of consumer misbehavior. Using game design that supports research problems and provides an affective, engaging experience for players who participate in the research allows for the exploration of problems that have previously been difficult to address for social behavior researchers.

Original language	English
Pages	482-488
Number of pages	7
Publication status	Published - 2007
Externally published	Yes
Event	3rd Digital Games Research Association International Conference: "Situated Play", DiGRA 2007 - Tokyo, Japan Duration: 24 Sept 2007 → 28 Sept 2007

Conference

Conference	3rd Digital Games Research Association International Conference: "Situated Play", DiGRA 2007
Country/Territory	Japan
City	Tokyo
Period	24/09/07 → 28/09/07

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 12 Responsible Consumption and Production

Cite this

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title = "Designing a game to model consumer misbehavior",

abstract = "Traditionally, computer games have been used for entertainment and more recently, education. However, the potential for games to be used in other contexts is now becoming an area of interest for researchers. We propose that games can be used in areas such as social behavior research, particularly in the area of consumer misbehavior. Using game design that supports research problems and provides an affective, engaging experience for players who participate in the research allows for the exploration of problems that have previously been difficult to address for social behavior researchers.",

keywords = "Affect, Consumer behavior, Game design",

author = "Penny Drennan and Keeffe, \{Dominique A.\} and Rebekah Russell-Bennett and Drennan, \{Judy C.\}",

year = "2007",

language = "English",

pages = "482--488",

note = "3rd Digital Games Research Association International Conference: {"}Situated Play{"}, DiGRA 2007 ; Conference date: 24-09-2007 Through 28-09-2007",

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T1 - Designing a game to model consumer misbehavior

AU - Drennan, Penny

AU - Keeffe, Dominique A.

AU - Russell-Bennett, Rebekah

AU - Drennan, Judy C.

PY - 2007

Y1 - 2007

N2 - Traditionally, computer games have been used for entertainment and more recently, education. However, the potential for games to be used in other contexts is now becoming an area of interest for researchers. We propose that games can be used in areas such as social behavior research, particularly in the area of consumer misbehavior. Using game design that supports research problems and provides an affective, engaging experience for players who participate in the research allows for the exploration of problems that have previously been difficult to address for social behavior researchers.

AB - Traditionally, computer games have been used for entertainment and more recently, education. However, the potential for games to be used in other contexts is now becoming an area of interest for researchers. We propose that games can be used in areas such as social behavior research, particularly in the area of consumer misbehavior. Using game design that supports research problems and provides an affective, engaging experience for players who participate in the research allows for the exploration of problems that have previously been difficult to address for social behavior researchers.

KW - Affect

KW - Consumer behavior

KW - Game design

UR - https://www.scopus.com/pages/publications/77957316046

M3 - Paper

AN - SCOPUS:77957316046

SP - 482

EP - 488

T2 - 3rd Digital Games Research Association International Conference: "Situated Play", DiGRA 2007

Y2 - 24 September 2007 through 28 September 2007

ER -

Designing a game to model consumer misbehavior

Abstract

Conference

UN SDGs

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Cite this