Developing a research framework for virtual community systems

This paper proposes a conceptual framework integrating the drivers and outcomes of usage of virtual community (VC) systems. A through literature review is undertaken emphasising the literature underlying philosophical and theoretical foundations of VC and its usage. Search for empirical evidence on VC adoption is also carried out; in particular, literature relating to drivers of VC, the level of satisfaction of VC members, their belonging and inclination to use VC systems are explored. The possible variables that may moderate the relationship between the drivers of VC usage and users satisfaction are also proposed. The possible moderating variables include the gender, age and level of education of users of the virtual community. A sketch of the conceptual model is provided along with the methods to operationalise the constructs within the model in future research. The possible links between variables are also depicted towards facilitating empirical testing of the model.