In this paper we present our experience in developing a fuzzy-logic based multi-agent e-commerce system capable of achieving a mutually beneficial deal for the seller and buyer using a negotiation process. We use fuzzy logic to assist users to express their preferences about a product in fuzzy terms such as low, medium and high. Our system evaluates offers based on a fuzzy utility function and feeds utility scores to a fuzzy inference system which then computes its next counter offer. Our paper presents issues involved in the development of a multi-agent system for e-commerce settings using the JADE platform - a modern agent development environment. In this paper our focus is on implementing agents of different types/roles engaged in activities usually encountered with buying and selling in an e-commerce environment. Our concluding remarks and future research are presented.