Digital Cultural Communication: Audience and Remediation

Angelina RUSSO, Jerry Watkins

Research output: A Conference proceeding or a Chapter in BookChapter

Abstract

This chapter discusses the potential for convergent new media technologies to connect cultural institutions to new audiences through community cocreation programs. This connection requires more than the provision of convergent technology infrastructure: the cultural institution must also consider the audience’s familiarity with the new literacies and supply and demand within the target cultural market. The framework within which a cultural institution can engage in audience connection through community cocreation using new media platforms and new literacy training is termed Digital Cultural Communication. In order to establish this framework successfully, the cultural institution must seek to expand its curatorial mission from the exhibition of collections to the remediation of cultural narratives and experiences

PDF | Digital Cultural Communication: Audience and Remediation. Available from: https://www.researchgate.net/publication/282135737_Digital_Cultural_Communication_Audience_and_Remediation [accessed Jul 04 2018].
Original languageEnglish
Title of host publicationTheorizing Digital Cultural Heritage
EditorsFiona Cameron, Sarah Kenderdine
Place of PublicationCambridge, MA, USA
PublisherThe RMIT Press
Chapter8
Pages149-164
Number of pages16
Editionfirst
ISBN (Print)9780262033534
Publication statusPublished - 2007

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RUSSO, A., & Watkins, J. (2007). Digital Cultural Communication: Audience and Remediation. In F. Cameron, & S. Kenderdine (Eds.), Theorizing Digital Cultural Heritage (first ed., pp. 149-164). Cambridge, MA, USA: The RMIT Press.