Digital Cultural Communication: Audience and Remediation

This chapter discusses the potential for convergent new media technologies to connect cultural institutions to new audiences through community cocreation programs. This connection requires more than the provision of convergent technology infrastructure: the cultural institution must also consider the audience’s familiarity with the new literacies and supply and demand within the target cultural market. The framework within which a cultural institution can engage in audience connection through community cocreation using new media platforms and new literacy training is termed Digital Cultural Communication. In order to establish this framework successfully, the cultural institution must seek to expand its curatorial mission from the exhibition of collections to the remediation of cultural narratives and experiences

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