Keyphrases
B2B Context
66%
B2B Services
33%
Banking Industry
33%
Business Customers
100%
Business Process
33%
Business Relationships
100%
Business-to-business (B2B) Relationships
33%
ICT Services
33%
Interfirm Relationships
100%
Internet Technology
66%
IT Impact
33%
Nature of Business
33%
Relationship Marketing
66%
Self-service Technology
100%
Self-use
33%
Technology Effect
33%
Technology Support
33%
Social Sciences
Business Relationship
100%
Human Relation
33%
Interfirm Relationships
100%
Marketing Theory
66%
Qualitative Research
33%
Relationship Marketing
66%
Self-Service
100%
Economics, Econometrics and Finance
Business-to-Business Marketing
50%
Industry
50%
Marketing Theory
100%
Relationship Marketing
100%
Self-Service
100%
Computer Science
Business Customer
100%
Business Process
33%
Business-to-Business
33%
Internet Technology
66%
Service Technology
100%
Theoretical Framework
33%