Abstract
| Original language | English |
|---|---|
| Pages (from-to) | 2523-2530 |
| Number of pages | 8 |
| Journal | Journal of Business Research |
| Volume | 67 |
| Issue number | 12 |
| DOIs | |
| Publication status | Published - 2014 |
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Drivers of importer trust and commitment: Evidence from a developing country. / SALEH, Abu; Yunus Ali, M.; Mavondo, Felix.
In: Journal of Business Research, Vol. 67, No. 12, 2014, p. 2523-2530.Research output: Contribution to journal › Article
TY - JOUR
T1 - Drivers of importer trust and commitment: Evidence from a developing country
AU - SALEH, Abu
AU - Yunus Ali, M.
AU - Mavondo, Felix
PY - 2014
Y1 - 2014
N2 - This study investigates the interrelationships between antecedents of importers' trust and commitment to their foreign suppliers in an Asian country. This area has been under-researched in comparison to exporters' behavioral perspectives as well as in comparison to developed countries. A theoretical model is developed based on theories of transaction cost (TC) and the internationalization process (IP), and studies examined regarding the context of relationship trust and commitment. The model is tested using SEM on a sample of 238 importers in Bangladesh. The findings suggest that importer trust leads to commitment but that foreign supplier's opportunistic inclination affects both their trust and commitment. Overall, the findings indicate that cultural similarity, effective communication, knowledge and experience, opportunism and environmental uncertainty are vital antecedents of trust and commitment. The findings have important implications for academics and practitioners.
AB - This study investigates the interrelationships between antecedents of importers' trust and commitment to their foreign suppliers in an Asian country. This area has been under-researched in comparison to exporters' behavioral perspectives as well as in comparison to developed countries. A theoretical model is developed based on theories of transaction cost (TC) and the internationalization process (IP), and studies examined regarding the context of relationship trust and commitment. The model is tested using SEM on a sample of 238 importers in Bangladesh. The findings suggest that importer trust leads to commitment but that foreign supplier's opportunistic inclination affects both their trust and commitment. Overall, the findings indicate that cultural similarity, effective communication, knowledge and experience, opportunism and environmental uncertainty are vital antecedents of trust and commitment. The findings have important implications for academics and practitioners.
KW - Importer-supplier commitment
KW - Trust
KW - Cultural similarity
KW - Knowledge and experience
KW - Supplier's opportunism
KW - Environmental volatility
U2 - 10.1016/j.jbusres.2014.03.010
DO - 10.1016/j.jbusres.2014.03.010
M3 - Article
VL - 67
SP - 2523
EP - 2530
JO - Journal of Business Research
JF - Journal of Business Research
SN - 0148-2963
IS - 12
ER -